Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Constinteraction

To stand out in a sea of ad ubiquity, interaction becomes critical

Implications - Engaging consumers in a media-drenched society is incredibly difficult. One proven way to get customer attention is to engage directly in activity — if you can stop them. As real-life customer service representatives are replaced by automated web services, interactivity is more important than ever.
Trend Themes
1. Increased Interactivity - Advertisers are resorting to interactive measures to grab consumer attention, as the replacement of human customer service reps with automated web services increases.
2. Incorporation of Technology in Fashion - Fashion houses are incorporating technology, such as QR codes and interactive windows, into fashion and shopping to increase engagement with customers.
3. Interactive Virtual Experiences - Virtual experiences, such as virtual beers or interactive movie theaters, are allowing participants to alter the way they understand their surroundings and senses, providing an opportunity for creative innovation.
Industry Implications
1. Marketing and Advertising - The use of interactive and technological measures in advertising creates an opportunity for increased consumer engagement and attention.
2. Fashion and Retail - Technology has become a fundamental component in the fashion industry, providing an opportunity for increased customer interaction and engagement.
3. Tourism and Travel - Interactive displays, such as the CityWall, have the power to engage and inform tourists in a more immersive and interactive way, providing opportunities in the tourism industry for innovative experiences.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 15 Examples:
256,664 Total Clicks
Date Range:
Apr 08 — Oct 08
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Interactive Retro Flashbacks
Interactive Retro Flashbacks
Yearbook Yourself
It's discoveries like Yearbook Yourself that get me really excited to be a Trend Hunter! The website, yearbookyourself.com, takes you back through the decades and transforms you into the stereotypical… MORE
play_circle_filledInteractive Store Windows
Interactive Store Windows
Diesel Milan Display is Very Big Brother
Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive… MORE
Interactive Animal Posters
Interactive Animal Posters
San Fransisco Zoo Ads
The San Fransisco Zoo has gotten the citizens of San Fran involved with their advertising campaign. Marketers kill for this kind of involvement. The success of the campaign shows how well people respond… MORE
Interactive Bus Stop Ads
Interactive Bus Stop Ads
Crank Up the Bikini Model's Tan
Most of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from… MORE
Interactive Dark Knight Promotions
Interactive Dark Knight Promotions
Fight for Gotham City Ad Campaign
Verizon wireless and Nokia have created an interactive web site to promote The Dark Knight movie and its merchandise. However, the coolest thing about this promotional site is that you can play a virtual… MORE
Fashion Buying Technology
Fashion Buying Technology
Ralph Lauren's QR Codes and Interactive Windows
While a lot of people still don't know it, Ralph Lauren is a fashion house that is really ahead of the curve, when it comes to integrating technology with fashion and shopping, as well as in the range… MORE
play_circle_filledInteractive Awesome
Interactive Awesome
The Twix 'Get the Girl' Choose Your Own Adventure
In one of the best examples of interactive advertising, the Twix 'Get the Girl' campaign lets you choose your own adventure. Although some might not appreciate the underlying goal of deception, the interactive… MORE
play_circle_filledInteractive Virtual Beer
Interactive Virtual Beer
The iPint for iPhones
Carling has created an interactive, virtual iPhone application to promote their own beer brand. By downloading a special program for the iPhone via iTunes, one can create a virtual version of a delicious… MORE
play_circle_filledInteractive 3D Tourist Info
Interactive 3D Tourist Info
Helsinki CityWall
Most city tourist information is boring, two-dimensional and not interactive at all; the CityWall in Helsinki, however, is a notable exception to this rule. The CityWall is a giant multi-touch interactive… MORE
play_circle_filledInteractive Home Building Show
Interactive Home Building Show
DIY Blog Cabin
Blog Cabin is a show on the DIY Network that lets bloggers directly influence the design and construction of a vacation home. The home building TV show lets its viewers engage in the construction of… MORE
play_circle_filledInteractive Movie Theatres
Interactive Movie Theatres
M.A.S.T. Novabell
The M.A.S.T. art installation, commissioned by Novabell, is a design by Italian artist Joe Velluto. The Transitive Sensory Living Module consists of many areas for viewers to watch the film as they are… MORE
Interactive Virtual Cinemas
Interactive Virtual Cinemas
ElbowWars.com
How do you decide who gets the arm rest? This question was the basis for ElbowWars.com, an online game inspired by the brutal 'sport' spurred by dumbfounded cinema goers. ElbowWars.com was commissioned… MORE