McDonald's Newest Happy Meal Toy is a Step Counter
Laura McQuarrie — August 13, 2016 — Life-Stages
References: mcdonalds & marketingmag
Over the next month, young diners who order a Happy Meal at McDonald's Canada will be able to look inside their fast food box and find a unique and perhaps unexpected Happy Meal toy—a 'Step-It' wearable activity tracker.
Although McDonald's frequently partners up with companies to create toys inspired by characters from current pop culture, the Step-It is an original creation. When worn, the wristband blinks in time to the wearer's pace and keeps track of the steps taken. The toy is being launched at a time where many school kids are on summer holidays and also, watching the Olympics in Rio.
Over the past few years, McDonald's has been making a continued effort to change the image of its Happy Meals by offering healthy fresh fruit sides and books as educational toys.
Although McDonald's frequently partners up with companies to create toys inspired by characters from current pop culture, the Step-It is an original creation. When worn, the wristband blinks in time to the wearer's pace and keeps track of the steps taken. The toy is being launched at a time where many school kids are on summer holidays and also, watching the Olympics in Rio.
Over the past few years, McDonald's has been making a continued effort to change the image of its Happy Meals by offering healthy fresh fruit sides and books as educational toys.
Trend Themes
1. Fast Food Fitness Trackers - Fast food companies can partner with wearable technology companies to create fitness trackers that promote activity and healthier lifestyles.
2. Healthy Happy Meal Partnerships - Fast food restaurants can continue to partner with companies to promote healthy eating and wellness for children.
3. Pediatric Wearable Technology - Developers can create wearable technology specifically designed and marketed towards children to encourage physical activity and healthy habits.
Industry Implications
1. Fast Food - Fast food companies can incorporate partnerships with tech companies to meet the demands of consumers looking for healthier options and promote a healthy lifestyle.
2. Wearable Technology - Wearable technology companies can tap into the pediatric market to create innovative products that promote a healthier lifestyle for children.
3. Child Advertising and Marketing - Companies specializing in child marketing and advertising can create campaigns to promote healthy habits and products designed for children.
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