Colorpop Cosmetics Unveiled Its Pretty Fly Collection
Ellen Smith — March 13, 2018 — Fashion
Those looking to update their look for the spring season should look no further than Colorpop's new 'Pretty Fly' collection, which was just teased on the brand's Instagram page earlier this week.
The brand's boxing features obvious spring motifs, including a vibrant color palette of yellow and blue, in addition to images that are synonymous with the warmer season, like butterflies and flowers. The expansive collection is comprised of nearly anything one needs to achieve a range of looks, including lipsticks, eyeshadows, face duos and more.
Little is known about the collection, but if the vivid packaging is any indicator, consumers should expect lots of color and energy. The line is expected to drop on March 15th.
Image Credit: Colorpop via Instagram @colorpopcosmetics
The brand's boxing features obvious spring motifs, including a vibrant color palette of yellow and blue, in addition to images that are synonymous with the warmer season, like butterflies and flowers. The expansive collection is comprised of nearly anything one needs to achieve a range of looks, including lipsticks, eyeshadows, face duos and more.
Little is known about the collection, but if the vivid packaging is any indicator, consumers should expect lots of color and energy. The line is expected to drop on March 15th.
Image Credit: Colorpop via Instagram @colorpopcosmetics
Trend Themes
1. Vibrant Packaging - By using vibrant packaging with spring motifs like butterflies and flowers, there is an opportunity to disrupt the packaging industry and create eye-catching designs for various products.
2. Expansive Makeup Collections - The release of comprehensive makeup collections, like Colorpop's 'Pretty Fly' collection, presents an opportunity to disrupt the cosmetics industry by offering a wide range of products that cater to diverse consumer needs and preferences.
3. Teasing Product Launches - Teasing product launches through social media platforms, like Colorpop's teaser on Instagram, provides an innovative way to generate excitement and anticipation among consumers, potentially disrupting the marketing and advertising industry.
Industry Implications
1. Packaging - The vibrant packaging used in Colorpop's 'Pretty Fly' collection creates opportunities for disruptive innovation within the packaging industry, allowing companies to create visually appealing designs that stand out on store shelves.
2. Cosmetics - The release of expansive makeup collections, such as Colorpop's 'Pretty Fly' collection, presents an opportunity for disruptive innovation within the cosmetics industry by offering a wide range of products and shades to cater to different consumer preferences and trends.
3. Marketing and Advertising - Teasing product launches through social media, as demonstrated by Colorpop's teaser on Instagram, provides a disruptive innovation opportunity in the marketing and advertising industry, allowing brands to build anticipation and engage with their target audience in new and exciting ways.
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