Mobile hotel concepts pop up as consumers seek more experiential forms of travel
Implications - Hospitality brands are increasingly offering mobile accommodations for consumers seeking distinct travel experiences. These mobile hotels come with a shift in consumer preference, in which they increasingly seek out adventure and culture immersion over relaxation in their travel experiences.
Workshop Question - How could your brand better highlight the experiential aspects of its products/services?
Trend Themes
1. Mobile Accommodations - Consumers are seeking distinct travel experiences which has resulted in a rise of hospitality brands offering accommodations in unconventional locations, including floating hotels and mobile venues.
2. Adventure Travel - Consumer preferences have shifted towards adventure and cultural immersion as opposed to relaxation in travel experiences.
3. Sustainability - More businesses are incorporating concepts of eco-consciousness into their hotel design, focusing on carbon-neutral structures and locally sourced materials.
Industry Implications
1. Hospitality - The hospitality industry is being transformed by new mobile and unconventional forms of accommodations.
2. Travel and Tourism - Travel and tourism are embracing the shift towards experiential travel and adventure tourism.
3. Construction and Architecture - The demand for eco-conscious and modular hotel concepts has opened up opportunities for innovation in the construction and architecture fields.
5 Featured, 39 Examples:
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Date Range:
Jul 16 — May 18
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Hot
Consumer Insight Topics:
