Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"
Laura McQuarrie — July 23, 2018 — Tech
For its newest investing campaign, Stash tapped 90-year-old Instagram influencer Baddie Winkle to share how consumers can not only "invest in a fabulous future" but live their best life every day.
For its newest promotion, the mobile investing app is showing how easy, accessible and fun investing can be by offering $10 for consumers to invest in their Stash Retire account.
According to Stash, two-thirds of Millennials aren’t saving for the future as they have a difficult time making financial plans for a point so far ahead in the future. This new campaign puts an emphasis on both of-the-moment enjoyment and long-term financial planning to "Retire Like a Baddie." As part of the campaign, consumers have the chance to visit Stash's site and discover their "future self."
For its newest promotion, the mobile investing app is showing how easy, accessible and fun investing can be by offering $10 for consumers to invest in their Stash Retire account.
According to Stash, two-thirds of Millennials aren’t saving for the future as they have a difficult time making financial plans for a point so far ahead in the future. This new campaign puts an emphasis on both of-the-moment enjoyment and long-term financial planning to "Retire Like a Baddie." As part of the campaign, consumers have the chance to visit Stash's site and discover their "future self."
Trend Themes
1. Accessible Investing - The Stash campaign highlights the ease and accessibility of investing, appealing to young adults who may be hesitant to start saving for the future.
2. Influencer Marketing - By partnering with 90-year-old Instagram influencer Baddie Winkle, Stash showcases the power of influencer marketing to reach and engage with Millennials.
3. Financial Planning for Millennials - The campaign recognizes the challenge Millennials face in making financial plans for the distant future, and seeks to motivate them by emphasizing the importance of long-term financial planning.
Industry Implications
1. Fintech - The Stash campaign demonstrates innovative approaches within the financial technology industry, by providing a user-friendly and engaging investing platform.
2. Marketing and Advertising - The success of Stash's influencer marketing campaign highlights the potential for creative and impactful marketing strategies that resonate with target audiences.
3. Personal Finance - The campaign addresses the specific needs of Millennials in terms of personal finance, encouraging them to take control of their financial future.
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