The 'Bank of East Asia' App Connects Money with Day-to-Day Needs
Rahul Kalvapalle — May 2, 2018 — Tech
References: hkbea & marketing-interactive
There's no question that banking apps are a dime a dozen these days, but the fact of the matter is that most of these smartphone apps are designed to help you simply keep control over your financial future, rather than actually utilize your banking services to enjoy your life.
This is where the brand new Bank of East Asia banking app truly excels. This app features a unique plugin, dubbed 'iPlanner,' that helps bank customers in Hong Kong connect financial transactions to their day-to-day lives. For example, the feature allows users to view their expenditure in a graph format, create itemized lists, utilize their bank account to book taxis or hotels and much more.
By making the banking app an easy-to-use and all-encompassing lifestyle assistant, the Bank of East Asia is looking to boost engagement with customers and empower them to maximize how they take advantage of bank services.
This is where the brand new Bank of East Asia banking app truly excels. This app features a unique plugin, dubbed 'iPlanner,' that helps bank customers in Hong Kong connect financial transactions to their day-to-day lives. For example, the feature allows users to view their expenditure in a graph format, create itemized lists, utilize their bank account to book taxis or hotels and much more.
By making the banking app an easy-to-use and all-encompassing lifestyle assistant, the Bank of East Asia is looking to boost engagement with customers and empower them to maximize how they take advantage of bank services.
Trend Themes
1. Personalized Banking - The 'Bank of East Asia' app demonstrates the trend of personalizing banking services to enhance customer engagement and satisfaction.
2. Lifestyle Integration - The integration of financial transactions with day-to-day activities in the 'Bank of East Asia' app showcases the trend of enhancing user experience by bridging the gap between banking and lifestyle.
3. All-in-one Banking Apps - The 'Bank of East Asia' app exemplifies the trend of creating comprehensive banking apps that offer a wide range of functionalities beyond traditional financial management.
Industry Implications
1. Banking - The 'Bank of East Asia' app presents disruptive innovation opportunities in the banking industry by redefining the customer experience and increasing customer engagement.
2. Mobile Apps - The development of lifestyle-focused banking apps like the 'Bank of East Asia' app opens up disruptive innovation opportunities for mobile app developers in the finance sector.
3. Financial Technology - The incorporation of lifestyle features into the 'Bank of East Asia' app highlights disruptive innovation opportunities in the financial technology industry, particularly in providing personalized and integrated services.
6
Score
Popularity
Activity
Freshness
