Sneaux Shoe Commercial Uses Stop Motion to Create a Human Skateboard
Allison Love — May 26, 2010 — Marketing
Sneaux Shoes and PES have teamed up to create a really cool stop motion commercial, using a human skateboard as the selling point. The commercial features two guys--one as the human skateboard, the other as the skateboard rider--riding around a skate park (doing ollies and kick-flips, no less).
The commercial uses sounds of an actual skateboard so the guy acting as the skateboard actually sounds like he has wheels under his stomach. As cool as this human skateboard commercial is, it also looks sort of painful! The dude as the skateboard pretty much gets jumped on repeatedly--all for a skateboard ad.
The commercial uses sounds of an actual skateboard so the guy acting as the skateboard actually sounds like he has wheels under his stomach. As cool as this human skateboard commercial is, it also looks sort of painful! The dude as the skateboard pretty much gets jumped on repeatedly--all for a skateboard ad.
Trend Themes
1. Stop Motion Advertising - Technology advancements in stop motion animation create opportunities for more engaging and unique advertising campaigns.
2. Humanized Products - Innovation in product design that allows for humanization can create a stronger emotional connection with consumers.
3. Alternative Sports Advertising - New and unconventional methods of advertising for alternative sports can create a niche market for previously untapped consumers.
Industry Implications
1. Advertising - Utilizing new forms of media like stop motion can attract creative and innovative advertising agencies to create compelling campaigns for clients.
2. Footwear - Alternative advertising methods that focus on the unique and human aspects of products can differentiate brands in the competitive footwear industry.
3. Action Sports - The use of unconventional advertising methods can allow for greater exposure and growth of alternative sports cultures and industries.
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