SMART ‘Love of Learning' Ad Invites Your Teacher Stories
rubberrepublic — May 14, 2010 — Tech
References: smartloveoflearning
The SMART 'Love of Learning' campaign encourages people to share their stories about great teachers they've had. The winner will get a SMART interactive whiteboard for a school of their choice.
With a creative stop-motion animation of just what SMART whiteboards can bring into the classroom, the SMART 'Love of Learning' campaign illustrates how vast an impact a good teacher has on a child's development.
Implications - The idea for the campaign is to "celebrate people who have inspired a passion for learning in others." The featured video is super creative and shows off the unique learning tools that a SMART board can bring to a classroom. Having a fun and exciting learning experience is what school should be all about.
With a creative stop-motion animation of just what SMART whiteboards can bring into the classroom, the SMART 'Love of Learning' campaign illustrates how vast an impact a good teacher has on a child's development.
Implications - The idea for the campaign is to "celebrate people who have inspired a passion for learning in others." The featured video is super creative and shows off the unique learning tools that a SMART board can bring to a classroom. Having a fun and exciting learning experience is what school should be all about.
Trend Themes
1. Interactive Learning - The SMART 'Love of Learning' campaign showcases the impact of interactive whiteboards in the classroom, highlighting the trend of using technology to enhance education.
2. Storytelling Marketing - The campaign encourages people to share their stories about great teachers, reflecting the trend of using storytelling as a powerful marketing tool to engage customers emotionally.
3. Community Engagement - The SMART 'Love of Learning' campaign aims to celebrate and engage with individuals who have been inspired by great teachers, contributing to the trend of fostering a sense of community through shared experiences.
Industry Implications
1. Education Technology - The SMART 'Love of Learning' campaign highlights the opportunity for innovating interactive whiteboard technology and its applications in schools and education institutions.
2. Marketing and Advertising - The campaign's utilization of storytelling as a marketing strategy presents an opportunity for companies in the marketing and advertising industry to explore creative approaches to engage audiences.
3. Social and Emotional Learning - The campaign's focus on celebrating inspiring teachers and their impact on students aligns with the growing industry trend of promoting social and emotional learning in educational settings.
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