This Collection by 'Groupwork' Makes the Basics Even More Efficient
Gurveer Brah — August 19, 2015 — Art & Design
References: groupworkstudio & design-milk
Overlooking the simple fixtures in your life is common, almost second nature, but one company wants to revamp those things, starting with flexible washroom fixtures.
'Groupwork' is a collective of designers based out of Melbourne, Australia that got together for the purpose of designing "solutions for the small things we all use every day." Items used every day have a tendency to go unappreciated and often fade into the background. This collective instead created 'Simplify,' a design curated by director Sarah Trotter that takes bathroom fittings and accessories and makes them more flexible and more efficient.
The flexible elements sit atop a solid brass towel rack that is easy to install and remove. Also, it is able to hold accessories that slide onto the rack for greater functionality.
'Groupwork' is a collective of designers based out of Melbourne, Australia that got together for the purpose of designing "solutions for the small things we all use every day." Items used every day have a tendency to go unappreciated and often fade into the background. This collective instead created 'Simplify,' a design curated by director Sarah Trotter that takes bathroom fittings and accessories and makes them more flexible and more efficient.
The flexible elements sit atop a solid brass towel rack that is easy to install and remove. Also, it is able to hold accessories that slide onto the rack for greater functionality.
Trend Themes
1. Flexible Fixtures - Opportunity for disruptive innovation in creating flexible fixtures for various applications.
2. Efficient Design - Opportunity for disruptive innovation in designing more efficient and functional products.
3. Functional Accessories - Opportunity for disruptive innovation in developing accessories that enhance the functionality of existing fixtures.
Industry Implications
1. Interior Design - Opportunity for disruptive innovation in creating flexible and efficient fixtures for interior design projects.
2. Home Improvement - Opportunity for disruptive innovation in developing flexible fixtures and accessories for home improvement projects.
3. Hospitality - Opportunity for disruptive innovation in providing hotels and other hospitality venues with flexible and efficient washroom fixtures.
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