The Bulldog Glass Razor Merges Sustainability with Grooming
Michael Hemsworth — November 17, 2021 — Eco
References: us.bulldogskincare & drugstorenews
The Bulldog Glass Razor is a sustainability initiative by the brand that will offer consumers with an eco-friendly way to enhance their daily grooming routines. The razor is achieved using a glass handle constructed out of 70% recycled beer bottles, and comes in packaging made using recycled and recyclable cardstock that help to drive home the brand's core value of "Doing Things Properly." The durable razor comes topped with a razor head that has five tempered steel blades along with a lubrication strip made with natural ingredients.
The Bulldog Glass Razor is available for purchase directly from the brand or through a variety of additional retailers and puts a focus on enhanced sustainability in the personal care market to help keep reinforce consumer confidence.
The Bulldog Glass Razor is available for purchase directly from the brand or through a variety of additional retailers and puts a focus on enhanced sustainability in the personal care market to help keep reinforce consumer confidence.
Trend Themes
1. Eco-friendly Grooming - Innovation opportunities include developing sustainable alternatives to other personal care products.
2. Recycled Packaging - Disruptive innovation opportunities in the packaging industry are to switch to recycled and recyclable materials in order to reduce waste.
3. Circular Economy - Innovation opportunities exist to design products that are part of a circular economy, where waste is minimized and materials are reused or recycled.
Industry Implications
1. Personal Care - The personal care industry can benefit from developing and marketing eco-friendly and sustainable grooming and beauty products.
2. Packaging - Innovative solutions in the packaging industry can create more sustainable and environmentally friendly materials and methods of packaging products.
3. Sustainability - Sustainability is an important focus in various industries, and companies can innovate to become more environmentally responsible and socially conscious.
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