BIC Soleil Escape Features a Lavender & Eucalyptus Scented Handle
Michael Hemsworth — June 24, 2022 — Marketing
References: us.bic & drugstorenews
The BIC Soleil Escape disposable razors are arriving in a new format to help consumers enjoy a relaxing experience when partaking in their daily grooming. The razors are focused on a sensorial experience thanks to their Lavender & Eucalyptus-scented handle, which will offer aromatic stimulation. Each razor boasts three or four blades and has a moisture strip with 100% almond oil for impressive glide and smoothness.
The BIC Soleil Escape disposable razors are being launched with the Tickle Your Senses campaign in partnership with Julianne Hough. The entertainer and wellness advocate spoke on the initiative saying, "As a dancer and artist, movement, energy and experiences that engage all of my senses are incredibly important to me. The right scent can make me feel grounded after a busy day; the perfect song moves me to dance; my favorite snack nourishes and energizes me. I’m so excited about the ‘Tickle Your Senses’ campaign and the BIC Soleil Escape razor because it makes shaving less of a chore, and more of an enjoyable sensory escape as I get ready to take on the day.”
The BIC Soleil Escape disposable razors are being launched with the Tickle Your Senses campaign in partnership with Julianne Hough. The entertainer and wellness advocate spoke on the initiative saying, "As a dancer and artist, movement, energy and experiences that engage all of my senses are incredibly important to me. The right scent can make me feel grounded after a busy day; the perfect song moves me to dance; my favorite snack nourishes and energizes me. I’m so excited about the ‘Tickle Your Senses’ campaign and the BIC Soleil Escape razor because it makes shaving less of a chore, and more of an enjoyable sensory escape as I get ready to take on the day.”
Trend Themes
1. Sensorial Grooming - The trend towards sensorial grooming experiences offers opportunities to add scents or other sensory experiences to personal care products.
2. Aromatherapy Personal Care - Aromatherapy is becoming a popular feature in personal care products, offering opportunities for unique scent combinations targeted towards specific moods or experiences.
3. Collaborative Campaigns - Collaborative campaigns between brands and influencers can help promote new product launches to a wider audience.
Industry Implications
1. Personal Care - The personal care industry has opportunities to incorporate aromatherapy and sensorial experiences into their products to enhance the consumer experience.
2. Marketing & Advertising - Collaborative campaigns between brands and influencers can be a disruptive innovation to the traditional marketing and advertising industry.
3. Retail - Sensory experiences are becoming more popular in the retail industry, offering opportunities to incorporate scents and other stimuli to create unique shopping experiences.
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