This Campaign for Nutcase Helmets Depicts Cyclists Being Oddly Attacked
Riley von Niessen — November 24, 2016 — Marketing
References: nutcasehelmets & adweek
To capture the attention of consumers, 'Nutcase Helmets' worked with agency 'The Community' and illustrator Juan Bakea to devise a series of print ads that playfully exaggerate the capability of its products.
In order to do this, Juan Bakea reimagined the typical cyclist as a large-headed cartoon. Each wears protective gear, which range from heavy armor to vintage scuba gear. As they bike however, they're being attacked by an enormous animal, or in one case, a ninja with nunchucks.
While one man travels, a fire-breathing dragon follows closely behind. In another, the cyclist continues to ride while a vicious lion clamps onto his head with its teeth. With these Nutcase Helmets ads, the brand shows how strong its products are -- telling consumers that they'll be kept safe while wearing them no matter what.
In order to do this, Juan Bakea reimagined the typical cyclist as a large-headed cartoon. Each wears protective gear, which range from heavy armor to vintage scuba gear. As they bike however, they're being attacked by an enormous animal, or in one case, a ninja with nunchucks.
While one man travels, a fire-breathing dragon follows closely behind. In another, the cyclist continues to ride while a vicious lion clamps onto his head with its teeth. With these Nutcase Helmets ads, the brand shows how strong its products are -- telling consumers that they'll be kept safe while wearing them no matter what.
Trend Themes
1. Playful Ads - Exploring creative and humorous ways to engage consumers through print ads.
2. Exaggerated Imagery - Using exaggerated illustrations and visuals to grab attention and highlight product features.
3. Product Safety Assurance - Demonstrating the strength and reliability of the product to assure consumers of their safety while using it.
Industry Implications
1. Advertising - Utilizing creative approaches and illustrations to capture consumer attention and create engaging campaigns.
2. Sports Equipment - Incorporating safety features and innovative designs to enhance protection and comfort for athletes and sports enthusiasts.
3. Outdoor Recreation - Promoting products that provide safety and enjoyment for individuals participating in outdoor activities such as cycling.
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