Health Insurance Provider Aetna will Subsidize the Apple Watch
Michael Hemsworth — September 30, 2016 — Tech
References: investor.aetna & digitaltrends
The Apple Watch is a powerful health and fitness tracker, so health insurance provide Aetna is looking to help combine the technology with its insurance service. The partnership with Apple will see Aetna providing the Apple Watch to customers at a very reduced rate.
The partnership between Apple and Aetna to get more insured customers using the Apple Watch will help to provide the insurance provider with more access to health data. Although the specific details on the discounts have not yet become available, it's likely that this initiative is one step closer to tailoring insurance plans to be specific to each customer's individual health.
The new partnership between Apple and health insurance provider Aetna was praised by Apple CEO, Tim Cook, when he was said in the Aetna statement, "We are thrilled that Aetna will be helping their members and employees take greater control of their health using Apple Watch. Aetna’s new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful."
The partnership between Apple and Aetna to get more insured customers using the Apple Watch will help to provide the insurance provider with more access to health data. Although the specific details on the discounts have not yet become available, it's likely that this initiative is one step closer to tailoring insurance plans to be specific to each customer's individual health.
The new partnership between Apple and health insurance provider Aetna was praised by Apple CEO, Tim Cook, when he was said in the Aetna statement, "We are thrilled that Aetna will be helping their members and employees take greater control of their health using Apple Watch. Aetna’s new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful."
Trend Themes
1. Health Data Integration - The partnership between Apple and Aetna to get more insured customers using the Apple Watch is an opportunity for health insurance providers to integrate health data from wearable devices into their insurance plans.
2. Tailored Insurance Plans - The collaboration between Apple and Aetna opens up the possibility for insurance providers to develop tailored insurance plans based on individual health data collected by wearable devices like the Apple Watch.
3. Enhanced Customer Experiences - The new initiatives by Aetna leveraging Apple Watch can be seen as an innovative approach to provide better customer experiences in the health insurance industry.
Industry Implications
1. Health Insurance - The partnership between Apple and Aetna highlights the potential for disruptive innovation in the health insurance industry through the integration of wearable technology.
2. Wearable Technology - The collaboration between Apple and Aetna serves as an example of how wearable technology, specifically smartwatches, can disrupt the health insurance industry by providing valuable health data to insurance providers.
3. Digital Health - The integration of Apple Watch in health insurance plans demonstrates the potential for disruptive innovation in the digital health industry, as it enables the collection and utilization of real-time health data.
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