Dearly Beloved Wine Sports a Dark Yet Playful Label
Susan Keefe — January 3, 2012 — Lifestyle
References: strangerandstranger & lovelypackage
Dearly Beloved wine is a tantalizing blend of macabre styling and vibrant celebration. This chillingly vivacious bottle of vino is the handiwork of design firm Stranger & Stranger. Taking aesthetic cues from Mexican folk art, the silkscreened label accompanies this feisty blend of Syrah, Zinfandel, Petite Sirah, Sangiovese Carignane & Grenache from Mendocino County. The label is embossed with a blooming flower-studded sugar skull. The meticulously rendered decorative details blend in with the equally mind-bending typography.
The copy is also incredibly engaging. The name of the wine is 'Forever Red,' which is cleverly close to 'Forever Dead.' The label ends off with the words, "back to the very earth," which does not only provide a nod to the grapes from which this vino sprung, but also has playfully macabre connotations.
Daringly dark yet passionate and playful, the Dearly Beloved bottle is as tempting as the wine it houses.
The copy is also incredibly engaging. The name of the wine is 'Forever Red,' which is cleverly close to 'Forever Dead.' The label ends off with the words, "back to the very earth," which does not only provide a nod to the grapes from which this vino sprung, but also has playfully macabre connotations.
Daringly dark yet passionate and playful, the Dearly Beloved bottle is as tempting as the wine it houses.
Trend Themes
1. Macabre Packaging - There is an opportunity for design firms to create more dark and playful packaging for products like wine and spirits.
2. Mexican Folk Art-inspired Design - There is potential for incorporating traditional Mexican folk art into packaging design for other products.
3. Engaging Copywriting - There is an opportunity for brands to create engaging copy that blends playful and macabre tones for products like wine and spirits.
Industry Implications
1. Alcohol Beverage Industry - Design firms and alcohol manufacturers can collaborate to create eye-catching packaging designs that blend macabre and playful tones.
2. Packaging Design Industry - There is potential for packaging designers to incorporate traditional art into their designs for a unique and eye-catching effect.
3. Copywriting Industry - Brands can enhance their products through engaging and playful copywriting, which can be used for packaging and marketing materials.
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