The ‘WHAT THE TRUCK?’ Program Travels While Providing a Cre
Alexander Lam — June 24, 2013 — Art & Design
References: whatthetruck.org & helloyoucreatives
Instead of luring you in to the back of their truck with candy, ‘WHAT THE TRUCK?’ is planning to entice you with art. WHAT THE TRUCK? is a creative space being planned that will travel from city to city. This year, the truck will travel to the cities of London, Manchester, Birmingham and Edinburgh while making stops in smaller towns along the way.
With no rules, the program hopes to encourage people to be as creative as possible while using the truck. Artists will be invited to play with the box in whatever way they like. WHAT THE TRUCK? envisions that the traveling space will be used for installations, movie screenings, concerts and whatever else artists can think of.
With no rules, the program hopes to encourage people to be as creative as possible while using the truck. Artists will be invited to play with the box in whatever way they like. WHAT THE TRUCK? envisions that the traveling space will be used for installations, movie screenings, concerts and whatever else artists can think of.
Trend Themes
1. Mobile Art Spaces - The 'WHAT THE TRUCK?' program demonstrates the trend of mobile art spaces, creating opportunities for artists to showcase their work in unconventional and unexpected locations.
2. Community Collaboration - WHAT THE TRUCK?'s emphasis on inviting artists to freely express themselves fosters the trend of community collaboration, encouraging the sharing of ideas and creativity.
3. Alternative Exhibition Formats - The 'WHAT THE TRUCK?' program highlights the trend of alternative exhibition formats, presenting opportunities for artists to showcase their work outside of traditional gallery spaces.
Industry Implications
1. Art and Culture - The 'WHAT THE TRUCK?' program presents disruptive innovation opportunities within the art and culture industry, revolutionizing the way art is exhibited and engaging communities.
2. Event Planning - The concept of mobile art spaces, exemplified by the 'WHAT THE TRUCK?' program, offers disruptive innovation opportunities within the event planning industry, expanding the possibilities for unique and memorable experiences.
3. Travel and Tourism - WHAT THE TRUCK?'s mobile art space concept introduces disruptive innovation opportunities within the travel and tourism industry by providing unique attractions and experiences in different cities and towns.
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