The Teavana Oprah Chai is the Star's Latest Endeavor
Davina Sinnatamby — March 27, 2014 — Pop Culture
References: oprah & huffingtonpost
Oprah had her own show, her own network and now her own tea: the Teavana Oprah Chai. The talk show host collaborated with Starbucks and tea experts at Teavana to create her own personal Chai blend. The tea is a bold blend of cinnamon, ginger, cardamom and cloves mixed with loose-leaf black tea and rooibos.
The new tea will be sold in Starbucks and Teavana in U.S., and in Canada starting April 29th. A portion of the tea proceeds will go towards the Oprah Winfrey Leadership Academy Foundation. A tea-lover herself, Oprah says in order to make the perfect tea she considered what would satisfy her personally, and the customers. "I like things really spicy," says Oprah.
Oprah is definitely going against the grain of typical celebrity-made products. Anyone can make a celebrity perfume, but there can only be one Oprah Chai.
The new tea will be sold in Starbucks and Teavana in U.S., and in Canada starting April 29th. A portion of the tea proceeds will go towards the Oprah Winfrey Leadership Academy Foundation. A tea-lover herself, Oprah says in order to make the perfect tea she considered what would satisfy her personally, and the customers. "I like things really spicy," says Oprah.
Oprah is definitely going against the grain of typical celebrity-made products. Anyone can make a celebrity perfume, but there can only be one Oprah Chai.
Trend Themes
1. Celebrity-made Products - Brands can capitalize on the trend of collaborating with celebrities to create unique and exclusive products.
2. Spicy Flavor Blends - There is an opportunity for the beverage industry to explore and innovate with bold and spicy flavor combinations.
3. Cause-driven Marketing - Businesses can leverage cause-related marketing initiatives, like donating a portion of sales to a charitable foundation, to appeal to socially conscious consumers.
Industry Implications
1. Beverage - Beverage companies can tap into the trend of bold and innovative flavor profiles to create unique offerings that stand out in the market.
2. Celebrity Endorsements - The celebrity endorsement industry can leverage the success of celebrity-made products as a lucrative business opportunity.
3. Retail - Retailers can benefit from collaborating with celebrities to create exclusive product lines that drive customer engagement and generate buzz.
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