McDonald's Hong Kong Dedicated an Entire Menu to the Latest Minions Movie
Katherine Pendrill — July 27, 2015 — Lifestyle
References: mcdonalds.hk & brandeating
McDonald's Hong Kong recently released a brand new menu in honor of the latest Minions movie. The fast food chain has been celebrating the release of the movie throughout its international stores and has already released adorable alien-themed items such as Minion character fries.
The latest Minions movie tie-in comes in the form of a Minions menu, which comes complete with a fun set of Minions cutlery. The new 'Summer Bello Party' menu includes a banana-flavored chocolate milk, a banana-flavored hot chocolate and the Philippines Mango Frappe. Each of the cold drinks comes in a plastic cup with an adorable Minion character on the front, while the hot chocolate features a stenciled cocoa Minion on top of the foamed milk.
Beyond drinks, the menu also includes an 'Eggcellent Silly Double Beef' burger, which boasts a cracked egg and two beef patties. For dessert, customers can choose between a fried Banana Pie, a Pineapple Sundae, or a Calamansi McFloat.
The latest Minions movie tie-in comes in the form of a Minions menu, which comes complete with a fun set of Minions cutlery. The new 'Summer Bello Party' menu includes a banana-flavored chocolate milk, a banana-flavored hot chocolate and the Philippines Mango Frappe. Each of the cold drinks comes in a plastic cup with an adorable Minion character on the front, while the hot chocolate features a stenciled cocoa Minion on top of the foamed milk.
Beyond drinks, the menu also includes an 'Eggcellent Silly Double Beef' burger, which boasts a cracked egg and two beef patties. For dessert, customers can choose between a fried Banana Pie, a Pineapple Sundae, or a Calamansi McFloat.
Trend Themes
1. Alien-themed Menus - Fast food chains can create special menus inspired by popular media for a limited time.
2. Character-themed Cutlery - Restaurants can offer unique branded cutlery as part of a limited edition menu release.
3. Banana-flavored Beverages - Beverage companies can offer unique and fun flavors for a seasonal product line.
Industry Implications
1. Fast Food - Fast food companies can partner with media companies to create limited edition menus.
2. Restaurant Supplies - Manufacturers can offer unique branded cutlery for a special release to restaurants.
3. Beverage Industry - Beverage companies can explore unique flavors for a limited edition seasonal release.
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