Surface Magazine Imagines Weed as a Common Grocery Store Product
Meghan Young — April 20, 2016 — Pop Culture
References: surfacemag & fastcodesign
The day for cannabis lovers is here and to celebrate Surface Magazine asked a few design firms to envision a bright future for the medicinal and recreational product. This was achieved by imagining weed being sold as a common commodity like condiments or snacks. As people and brands continue to experiment with marijuana, these Surface Magazine concepts don't look too far off either.
By turning marijuana into actual brands, Surface Magazine and the participating design agencies shows just how ingrained it already is in our culture. Spencer Bailey, editor of Surface Magazine, explains why there's a "ripe opportunity in the weed trade to bring a design perspective to the table." He says, "So many of the existing brands look amateurish and as if they were launched out of a van, which some of them probably were."
By turning marijuana into actual brands, Surface Magazine and the participating design agencies shows just how ingrained it already is in our culture. Spencer Bailey, editor of Surface Magazine, explains why there's a "ripe opportunity in the weed trade to bring a design perspective to the table." He says, "So many of the existing brands look amateurish and as if they were launched out of a van, which some of them probably were."
Trend Themes
1. Cannabis Condiments as Consumer Goods - Designing cannabis products to function as common grocery store brands presents a disruptive innovation opportunity for the cannabis industry.
2. Mainstreaming of Medicinal and Recreational Marijuana - As more people and brands experiment with marijuana, there is a ripe opportunity to bring a design perspective and innovation to the weed trade.
3. Improving Cannabis Branding and Packaging - The current state of amateurish branding and packaging in the cannabis industry showcases a need for innovative and well-designed packaging options.
Industry Implications
1. Food and Beverage - Cannabis-infused condiments could disrupt the way we consume and cook with cannabis-infused foods, presenting new opportunities for the food and beverage industry.
2. Packaging and Design - The need for improved and innovative cannabis branding and packaging presents opportunities for the packaging and design industry to create disruptive solutions.
3. Cannabis - As the cannabis industry continues to grow and mainstream, there is potential for disruptive innovation in product development, branding, and packaging.
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