The Taco Bell Border Sauce USB Drive Thinks Outside the Bun
Amelia Roblin — April 30, 2011 — Tech
Technology has perfected the tiny computer chip that makes products like the Taco Bell Border Sauce USB Drive possible. Given that thumbdrives can be made small enough to match the size of your thumbnail, a little embellishment is often necessary to keep you from losing such nearly microscopic memory sticks.
This clever flash drive is likely the product of CustomUSB, but it's been made and marked with the name and marinade of the popular Mexican fast food chain. Essentially, the little data storage device is a life-sized sculpture of a condiment packet. It looks like the piece may have been modeled whole and then cut in half before inserting the chip. Together, the cap and core of the Taco Bell Border Sauce USB Drive make up one of the most delicious flash drive designs I've seen.
This clever flash drive is likely the product of CustomUSB, but it's been made and marked with the name and marinade of the popular Mexican fast food chain. Essentially, the little data storage device is a life-sized sculpture of a condiment packet. It looks like the piece may have been modeled whole and then cut in half before inserting the chip. Together, the cap and core of the Taco Bell Border Sauce USB Drive make up one of the most delicious flash drive designs I've seen.
Trend Themes
1. Fun-shaped USB Drives - As technology advances, there is potential for many more amusing and custom-designed USB drives in the market.
2. Miniature Technology - The increasingly small size of computer chips opens the door for even smaller and more convenient storage devices.
3. Branded Accessories - More companies can expand their branding through unique and practical accessories like the Taco Bell Border Sauce USB drive.
Industry Implications
1. Technology - The development of fun-shaped USB drives and miniature technology in general is an exciting prospect for tech companies and their consumers.
2. Fast Food - Fast food chains and other food industry businesses can expand their branding by offering creative and usable accessories like the Taco Bell Border Sauce USB drive.
3. Marketing - The production of branded accessories like the Taco Bell Border Sauce USB drive sheds light on a new route for marketing outreach through one-of-a-kind promotional items.
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