Anecdote Candles and Prose Support the Loveland Foundation
Elena Rahman — February 2, 2022 — Art & Design
References: anecdotecandles & happi
Rachel Cargle established the Loveland Foundation in 2018 to raise funding for Black women and girls to attend therapy. It began as an enthusiastic social media birthday fundraiser, which raised $250,000. The Loveland Foundation is the continuation of her efforts. Companies like Anecdote Candles and Prose are eager to support the cause.
The two brands collaborated to create limited-edition candle fragrances. The Good Hair Day / Rosemary & Cassis candle pays tribute to the magic of a good hair day and acknowledges Prose's haircare roots. It includes a blend of rosemary, bergamot, and clove. The Individualism / Nectar Petals & White Jasmine candle boasts a floral and zesty fragrance, including notes of mandarin and vanilla.
Image Credit: Anecdote Candles / Prose
The two brands collaborated to create limited-edition candle fragrances. The Good Hair Day / Rosemary & Cassis candle pays tribute to the magic of a good hair day and acknowledges Prose's haircare roots. It includes a blend of rosemary, bergamot, and clove. The Individualism / Nectar Petals & White Jasmine candle boasts a floral and zesty fragrance, including notes of mandarin and vanilla.
Image Credit: Anecdote Candles / Prose
Trend Themes
1. Charitable Collabs - Collaboration between brands for a common cause presents opportunities for disruptive innovation in cause marketing.
2. Socially Conscious Fragrances - Fragrance-based products that support social causes have the potential to disrupt the traditional personal care market.
3. Therapy Access - Efforts to increase access to therapy for underrepresented groups can disrupt the healthcare industry through innovative solutions and partnerships.
Industry Implications
1. Personal Care - Personal care companies can explore cause partnerships and social impact products to differentiate in a competitive market.
2. Cause Marketing - Cause marketing agencies and consulting firms can help brands navigate collaborations for social impact and stand out in a crowded market.
3. Healthcare - Healthcare providers and mental health advocates can innovate to increase therapy access for underrepresented groups and improve patient outcomes.
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