The Aldi Wine Club is Looking Hire 30 Wine Connoisseurs
Katherine Pendrill — May 27, 2019 — Marketing
If you consider yourself a bit of a wine enthusiast, you'll be thrilled to hear that the Aldi Wine Club is on the hunt for some "budding wine connoisseurs to join [their] new panel." While you won't actually get paid for the gig, you'll have a chance to test out several new wines, completely free of charge.
Over the course of the next three months, Aldi aims to select 30 people for the Aldi Wine Club. The lucky candidates will sample current and forthcoming wines, with three delicious bottles sent to their home to sample over a six week period. All the wine connoisseurs need to do is to review the wines, tweet about them, and simply enjoy the free vino.
If you think you're up for the job, candidates in the UK need to email the grocery store chain with information such as your name, Twitter handle, and 150 words on why you think you're fit for the Aldi Wine Club.
Image Credit: Aldi.
Over the course of the next three months, Aldi aims to select 30 people for the Aldi Wine Club. The lucky candidates will sample current and forthcoming wines, with three delicious bottles sent to their home to sample over a six week period. All the wine connoisseurs need to do is to review the wines, tweet about them, and simply enjoy the free vino.
If you think you're up for the job, candidates in the UK need to email the grocery store chain with information such as your name, Twitter handle, and 150 words on why you think you're fit for the Aldi Wine Club.
Image Credit: Aldi.
Trend Themes
1. Online Wine Tastings - The trend of virtual wine tastings can be capitalized on by wine brands and retailers who can offer wine lovers a chance to try and discuss different wines from the comfort of their homes.
2. Consumer-centric Marketing - Grocery stores and wine brands can leverage consumer-centric marketing to reach and engage with their target audience, like the Aldi Wine Club does through creating a community of wine connoisseurs and encouraging them to review and share their experiences on social media platforms.
3. Personalized Wine Recommendations - Technology-driven wine retailers can offer personalized recommendations to customers based on their preferences and purchase history, providing them with a personalized experience and boosting customer loyalty.
Industry Implications
1. Grocery Retail - Grocery retailers can explore wine-related opportunities, such as creating an in-house wine club, to drive sales and customer loyalty.
2. Wine Brands - Wine brands can leverage consumer-created content from social media platforms to cultivate their brand and connect with wine enthusiasts.
3. Technology - Technology companies can develop wine recommendation algorithms and wine-tasting apps to offer personalized and interactive experiences to consumers.
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