Starbucks' Pastel Tumblers are Perfect for the Summer
Ellen Smith — August 6, 2018 — Lifestyle
References: starbucks.sg & hypebae
Starbucks' pastel tumblers have arrived just as the summer season in coming to a close, helping consumers feel that the warm weather is here to stay.
Perfect for a picnic date or bringing to work, these tumblers offer an eco-friendly alternative to the traditional takeaway cup. In addition to its practicality, these tumblers offer to add a pop of warm color that can oddly help to accessorize one's outfit. Arriving in inviting colorways like light yellow and light purple, the coffee chain's latest product drop is sure to appeal to those who are looking for a new means of transporting one's hot and cold beverages.
Arriving in a 16oz iteration, the mugs are large enough to help one get their caffeine fix, even while on the move.
Perfect for a picnic date or bringing to work, these tumblers offer an eco-friendly alternative to the traditional takeaway cup. In addition to its practicality, these tumblers offer to add a pop of warm color that can oddly help to accessorize one's outfit. Arriving in inviting colorways like light yellow and light purple, the coffee chain's latest product drop is sure to appeal to those who are looking for a new means of transporting one's hot and cold beverages.
Arriving in a 16oz iteration, the mugs are large enough to help one get their caffeine fix, even while on the move.
Trend Themes
1. Eco-friendly Drinkware - There are opportunities to disrupt the traditional takeaway cup market with eco-friendly alternatives like Starbucks' pastel tumblers.
2. Fashionable Drinkware - Starbucks' pastel tumblers demonstrate a trend towards drinkware that can also double as an accessory to one's outfit.
3. Colorful Drinkware - There is a trend towards colorful drinkware like Starbucks' pastel tumblers that offer a pop of color to consumers' beverages.
Industry Implications
1. Retail - Retailers have opportunities to provide eco-friendly and fashionable drinkware options for consumers, disrupting traditional takeaway cup markets.
2. Fashion - The trend towards fashionable drinkware like Starbucks' pastel tumblers offers opportunities for fashion brands to offer similar products as accessories to outfits.
3. Food and Beverage - With the popularity of colorful drinkware like the Starbucks' pastel tumblers, food and beverage companies have opportunities to offer similar products for consumers to enjoy their beverages in a fun and vibrant way.
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