Starbucks' Frappuccino Fuses Beloved American & Japanese Snacks
References: starbucks.co.jp & designtaxi
This summer, global company Starbucks creates a fusion drink that appeals to both the East and the West. The new Frappuccino offering boasts a mixture of two beloved Japanese and American desserts — matcha and s'mores. The new one-of-a-kind fusion drink will definitely challenge the consumer's taste buds. The mixture boasts "a bittersweet base of green tea and non-fat milk." The toppings feature the American-inspired snack — graham crackers, marshmallows and brownie bits are sprinkled on top of the whipped cream. Finally, the Frappuccino is complete with a chocolate drizzle.
Starbucks' fusion drink offering will be available in locations across Japan starting next week. Hopefully, there will be a global release of the Matcha S'Mores Frappuccino, since the culturally experimental drink is largely interesting both in taste and in concept.
Starbucks' fusion drink offering will be available in locations across Japan starting next week. Hopefully, there will be a global release of the Matcha S'Mores Frappuccino, since the culturally experimental drink is largely interesting both in taste and in concept.
Trend Themes
1. Cultural Fusion Drinks - Creating fusion drinks that combine elements from different cultures can attract a diverse customer base and offer unique taste experiences.
2. Matcha and S'mores Fusion - Mixing beloved Japanese matcha with American s'mores flavors presents an opportunity to tap into the popularity of both cultural preferences.
3. Challenging Consumer's Taste Buds - Introducing one-of-a-kind fusion drinks that push the boundaries of taste can attract adventurous consumers seeking new and exciting flavor experiences.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of cultural fusion drinks by creating innovative combinations that appeal to a global audience.
2. Food Industry - The food industry can explore fusion desserts and snacks by combining popular elements from different cultures, providing unique and exciting taste experiences for customers.
3. Hospitality Industry - Hotels, cafes, and restaurants can incorporate cultural fusion drinks into their menus, attracting customers who are interested in trying new and innovative flavor combinations.
3.2
Score
Popularity
Activity
Freshness
