Nike and Martine Rose's Collection is Launching on Craigslist
Ellen Smith — December 4, 2018 — Fashion
Nike and Martine Rose are dropping a highly anticipated collaborative line, but what's most interesting is that the special-edition launch is being released exclusively on Craigslist in London.
The online classified ads platform is serving as an unconventional place for a high-fashion launch, however its practicality and accessibility makes it a unique channel to promote a brand's newest items. The vintage-inspired line features unique track suits, nostalgic sneakers, reworked jerseys and more, offering a collection that sits on the intersection of fashion and practicality.
Highly wearable and stylish, this line is sure to offer something for everyone and includes both bold and more subtle looks. The line will be released by select Craigslist accounts prior to next year's official launch.
Image Credit: KevinTachman/ Nike
The online classified ads platform is serving as an unconventional place for a high-fashion launch, however its practicality and accessibility makes it a unique channel to promote a brand's newest items. The vintage-inspired line features unique track suits, nostalgic sneakers, reworked jerseys and more, offering a collection that sits on the intersection of fashion and practicality.
Highly wearable and stylish, this line is sure to offer something for everyone and includes both bold and more subtle looks. The line will be released by select Craigslist accounts prior to next year's official launch.
Image Credit: KevinTachman/ Nike
Trend Themes
1. Online Classified Ad Launches - Craigslist's unconventional use as a platform for high-fashion launches presents an opportunity for brands to tap into new channels and reach a wider audience.
2. Vintage-inspired Fashion - The popularity of Nike and Martine Rose's collaborative line showcases the potential for brands to leverage nostalgia and vintage aesthetics to create highly sought-after collections.
3. Fashion and Practicality Intersection - The combination of fashionable and practical elements in this collection highlights the opportunity for brands to create versatile clothing and footwear options that cater to diverse consumer needs.
Industry Implications
1. Fashion Industry - The collaboration between Nike and Martine Rose on Craigslist demonstrates how the fashion industry can explore unconventional distribution methods to generate buzz and connect with consumers in unique ways.
2. E-commerce Industry - The exclusive release of a high-fashion line on Craigslist showcases the potential for e-commerce platforms to expand beyond traditional retail channels and offer a diverse range of products to consumers.
3. Advertising and Marketing Industry - The use of Craigslist as an advertising and promotional platform for high-fashion brands presents an opportunity for the advertising and marketing industry to explore innovative strategies and platforms for reaching target audiences.
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