Redbox's On-Demand Service Can Be Used Without a Subscription
Laura McQuarrie — December 21, 2017 — Business
References: blog.redbox
Redbox, best known for its video rental kiosks, is now launching Redbox On-Demand in order to better compete with the many on-demand video streaming services available online.
While there are already plenty of large competitors in this space, Redbox is targeting a very specific type of consumer with its service. Rather than trying to get the business of binge-watchers, Redbox's new service is targeting the casual video viewer who doesn't want to pay a subscription, much like the way its kiosks have operated in the past.
Renting a movie through Redbox On-Demand begins at just $4 for 48 hours of viewing, while purchases start at $10. The borrowed or purchased content can be streamed by customers online, as well as through the accompanying mobile apps, streaming devices and smart TVs.
While there are already plenty of large competitors in this space, Redbox is targeting a very specific type of consumer with its service. Rather than trying to get the business of binge-watchers, Redbox's new service is targeting the casual video viewer who doesn't want to pay a subscription, much like the way its kiosks have operated in the past.
Renting a movie through Redbox On-Demand begins at just $4 for 48 hours of viewing, while purchases start at $10. The borrowed or purchased content can be streamed by customers online, as well as through the accompanying mobile apps, streaming devices and smart TVs.
Trend Themes
1. Casual Streaming Services - Redbox is targeting a very specific type of consumer with its service, offering an opportunity for other companies to cater to the casual video viewer market.
2. On-demand Video Rentals - Redbox's On-Demand service offers a competitive alternative to subscription-based online video streaming services.
3. Mobile Streaming - The accompanying mobile apps for Redbox On-Demand provide convenient access to video content, showing a growing demand for mobile streaming services.
Industry Implications
1. Entertainment - Redbox's On-Demand service shows a growing trend in the entertainment industry towards offering flexible, on-demand video services.
2. Mobile App Development - The accompanying mobile apps for Redbox On-Demand demonstrate a need for innovation and development in the mobile app industry, specifically related to video streaming services.
3. Retail - Redbox's On-Demand service expands the company's reach beyond physical video kiosks, indicating a potential shift towards online retail in the entertainment industry.
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