Health and wellness take inspiration from music festivals
Trend - Brands focused on health-related products and services are adopting the festival model to create large, festival-like events for consumers to experience. These events tap into the loyalty of their more passionate customers.
Insight - In recent years, the "wellness" industry that encompasses both physical and mental health practices has created passionate followers. Associations with products and services in this industry often signify wealth or privilege, and consumers within this space continue to seek out experiences that cater to their desire to reflect this image.
Insight - In recent years, the "wellness" industry that encompasses both physical and mental health practices has created passionate followers. Associations with products and services in this industry often signify wealth or privilege, and consumers within this space continue to seek out experiences that cater to their desire to reflect this image.
Workshop Question - Conceptualize a festival that centers around your business' brand, products and/or services.
Trend Themes
1. Wellness Festivals - Health and wellness focused brands are adopting the festival model to create immersive experiences that cater to desire for lifestyle image.
2. Boomer-friendly Festivals - As the baby boomer population ages, the Quaker Rise & Thrive festival presents opportunities to promote healthy daily choices.
3. Music Festival Wellness - Musicians and music festival organizers alike are recognizing the importance of wellness centers and sensory integration at live music events.
Industry Implications
1. Event Planning - There is an opportunity for event planners to incorporate wellness programming into festivals to create immersive brand experiences.
2. Fitness Industry - The merging of fitness and music provides opportunities for fitness industry professionals to participate in or sponsor wellness-oriented events.
3. Pharmaceutical Industry - The creation of festivals that promote healthy daily choices like Quaker Rise & Thrive presents opportunities for pharmaceutical companies to offer supplements, nutrition and health products.
5 Featured, 44 Examples:
129,144 Total Clicks
Date Range:
May 17 — Dec 18
Trending:
Warm
Consumer Insight Topics:
