Health and accessibility-prioritizing products are increasingly crowdsourced
Trend - Relying on more than just in-house expertise, the worlds of health, medical care and accessibility are increasingly being crowdsourced in order to deliver the best product experience, or enhance consumers' quality of life.
Insight - Open-source platforms that empower individuals to contribute to important causes, or learn about them, are important to consumers because of the growing focus on accessibility. This is especially important in the medical space--particularly for those in countries and regions where access to adequate medical care is limited due to location or financial barriers.
Insight - Open-source platforms that empower individuals to contribute to important causes, or learn about them, are important to consumers because of the growing focus on accessibility. This is especially important in the medical space--particularly for those in countries and regions where access to adequate medical care is limited due to location or financial barriers.
Workshop Question - How could your brand incorporate crowdsourcing in the development of its new product/services?
Trend Themes
1. Crowdsourcing for Health - Open-source platforms that empower individuals to contribute to important causes, or learn about them, are important to consumers because of the growing focus on accessibility.
2. DIY Healthcare Technology - Projects like the prosthetics in a box, facilitate collaboration between creatives, hackers, and makers as they collectively crowdsource solutions to pressing societal problems.
3. Crowdsourced Innovation Challenges - Johnson & Johnson's QuickFire Challenge functions as a unique campaign that leverages the power of crowdsourcing with the diverse set of experiences, goals, and technical abilities that consumers have.
Industry Implications
1. Healthcare - Open-source platforms for collaborative research and development of medical innovations.
2. Consumer Packaged Goods - Crowdsourcing ideas for new, healthier snacks through contests like 'Raise the Bar'.
3. Technology - Apps like NoiseCapture offer useful features that can be leveraged by other industries, such as measuring sound levels for construction projects.
