YouTube 'Reels' Let Creators Express Themselves Without Full Videos
Laura McQuarrie — December 4, 2017 — Tech
References: wersm
Short, user-generated photos and videos and videos known as "Stories" are available across many social media platforms including Snapchat, Facebook and Instagram—and now, the format is being adapted for YouTube with YouTube Reels.
Unlike many Stories that are designed to disappear after a certain period of time, Reels on YouTube are not ephemeral in nature and will not expire. In fact, YouTube is introducing Reels so that its content creators are able to "express themselves and engage fans without having to post a full video."
YouTube Reels can be up to 30 seconds in length and can be enhanced with everything from filters and music to text and stickers. The more of these short-form videos that a viewer responds to from a content creator, the more their content will appear on one's feed.
Unlike many Stories that are designed to disappear after a certain period of time, Reels on YouTube are not ephemeral in nature and will not expire. In fact, YouTube is introducing Reels so that its content creators are able to "express themselves and engage fans without having to post a full video."
YouTube Reels can be up to 30 seconds in length and can be enhanced with everything from filters and music to text and stickers. The more of these short-form videos that a viewer responds to from a content creator, the more their content will appear on one's feed.
Trend Themes
1. Short-form Story Videos - Disruptive innovation opportunity: Brands can leverage short-form story videos to engage with their audience in a creative and concise manner, without the need for full-length videos.
2. User-generated Stories - Disruptive innovation opportunity: Platforms can explore new ways to monetize user-generated stories by providing targeted advertising opportunities within the short-form video format.
3. Enhanced Short-form Content - Disruptive innovation opportunity: Tech companies can develop innovative tools and features to enhance short-form content creation, allowing creators to express their creativity in unique ways.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Social media platforms can integrate short-form story videos into their existing offerings, attracting and engaging a wider user base.
2. Digital Advertising - Disruptive innovation opportunity: Advertisers can leverage the popularity of short-form story videos to create targeted and impactful ad campaigns tailored to the specific platform and viewer preferences.
3. Content Creation Tools - Disruptive innovation opportunity: Technology companies can develop and improve user-friendly content creation tools to empower creators in producing high-quality short-form videos across different platforms.
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