CASE: Dexter campaigns disgusted people into interest
Implications - The gory marketing campaigns created for the Dexter TV show were so offensive and disturbing, people had to take notice. Not only was the guerrilla blood-and-gore in line with the crime show’s theme, but dismembered arms and faux cadavers were impossible to ignore, even for those unfamiliar with the series.
Trend Themes
1. Guerrilla Marketing - Creating non-traditional, attention-grabbing ads to promote a product/service is becoming more popular among businesses, and it is proving to be effective.
2. Shock Factor Advertising - Using gruesome or shocking imagery to grab consumer attention is becoming a trend for advertising campaigns.
3. Ambush Advertising - Surprising consumers with ads in unexpected places is a popular trend for guerrilla marketing.
Industry Implications
1. Marketing and Advertising - Professionals in this industry can create innovative and unconventional marketing strategies for their clients.
2. Entertainment Industry - Companies in the entertainment industry can use shock factor advertising tactics to promote their products or services.
3. Hospitality Industry - Hotels, restaurants, and other hospitality businesses can use guerrilla marketing and ambush advertising to attract customers in creative ways.
3 Featured
45,932 Total Clicks
Date Range:
Jun 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
