Men have expressed a desire for stand-out fashion too
Implications - The tie symbolizes polished male sophistication, and while some have abandoned it, others are looking for a redesign. Reinventing a classic can bring it back to mainstream, but often it also targets new demographics. Some of these ties appeal more to youth or eccentrics, rather than traditional businessmen.
Trend Themes
1. Reinventing Classic Menswear - There is a demand for unique and eccentric menswear pieces that break traditional boundaries, creating an opportunity for designers to revamp classic items such as ties and dress shirts.
2. Exotic Fashion Imports - Increasing global interconnectedness is exposing consumers to rare and unconventional fashion options, like toad skin bow ties, leading to an opportunity for retailers to expand their offerings with unique imported products.
3. Functional Menswear Accessories - The convenience of smaller, lighter, and more portable technology has created a demand for functional menswear accessories, like the Stationery Neckware, that can replace traditional briefcases and help keep mobile offices organized.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the demand for unique and functional menswear accessories and unconventional fashion items to reach new markets.
2. Retail Industry - Retailers can benefit from expanding their offerings with imported fashion items as a result of increasing global interconnectedness and consumer interest in rare and unconventional products.
3. Technology Industry - The rising demand for functional and portable menswear accessories presents an opportunity for the technology industry to create innovative products that can serve as mobile offices and reduce reliance on traditional briefcases and planners.
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Date Range:
Mar 08 — Sep 08
Trending:
Warm
Consumer Insight Topics: