'WearIT' Shapewear Creates the Optimal Silhouette for Women and Men
Michael Hemsworth — August 24, 2018 — Fashion
References: kickstarter & thegadgetflow
The 'WearIT' shapewear is a lineup of garments for both women and men that provides wearers with a way to help them feel more confident in their look and ensure optimal health at the same time. Infused with vitamin E and aloe, the various garments are designed for everyday wear and will work to eliminate up to 1.5 inches off of your body by comfortably creating pressure around your body. This will help to make your clothing fit better, improve your posture and help to boost your overall self-confidence to feel more comfortable in your own skin.
The 'WearIT' shapewear comes in a variety of different styles for both women and men to incorporate into their wardrobe, and are crafted with high-end Italian fabrics for optimal quality.
The 'WearIT' shapewear comes in a variety of different styles for both women and men to incorporate into their wardrobe, and are crafted with high-end Italian fabrics for optimal quality.
Trend Themes
1. Posture-improving Shapewear - Disruptive innovation opportunity: Develop shapewear with advanced posture-improving technology for better spinal alignment and overall health benefits.
2. Health-infused Garments - Disruptive innovation opportunity: Create garments with infused vitamins and materials that provide health benefits, such as improved circulation and skin rejuvenation.
3. Confidence-boosting Fashion - Disruptive innovation opportunity: Design fashionable clothing that enhances wearer's self-confidence by providing a comfortable and flattering fit.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine fashion and technology to create innovative shapewear products that cater to consumers' desire for both style and function.
2. Wellness - Disruptive innovation opportunity: Introduce wellness-focused clothing lines that integrate health-boosting features for a holistic approach to personal well-being.
3. Textiles - Disruptive innovation opportunity: Explore the use of advanced fabrics and materials that offer both comfort and therapeutic benefits in various garments.
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