CRYSTAL's 'Freshly Minted' Takes Cues from the Scent of Money
Laura McQuarrie — February 26, 2019 — Lifestyle
References: thecrystal & prnewswire
There are many light, fresh and minty deodorant fragrances that are available to consumers today but the newest 'Freshly Minted' fragrance from CRYSTAL sets itself apart as one that will leave people "feeling and smelling like a million bucks." This unisex scent takes inspiration from freshly minted money with an aroma that boasts notes of cotton, linen and fresh mint.
Beyond being drawn to the mineral-enriched deodorant for its unique scent with essential oils, consumers will appreciate the 24-hour odor protection that it provides, as well as the fact that the cruelty-free and vegan product is made without parabens, aluminum or harsh chemicals.
As safe, effective and aluminum-free deodorants become the norm, brands are turning to intriguing scent combinations to differentiate themselves.
Beyond being drawn to the mineral-enriched deodorant for its unique scent with essential oils, consumers will appreciate the 24-hour odor protection that it provides, as well as the fact that the cruelty-free and vegan product is made without parabens, aluminum or harsh chemicals.
As safe, effective and aluminum-free deodorants become the norm, brands are turning to intriguing scent combinations to differentiate themselves.
Trend Themes
1. Unique Deodorant Fragrances - Opportunity for brands to create innovative scents that differentiate their deodorant products.
2. Clean and Natural Deodorants - Demand for deodorants made without parabens, aluminum, and harsh chemicals, creating opportunities for brands to develop safe and effective products.
3. Unisex Personal Care Products - Growing market for gender-neutral deodorant scents, offering brands a chance to tap into this inclusive trend.
Industry Implications
1. Personal Care and Cosmetics - Brands in the personal care and cosmetics industry can explore unique deodorant fragrances and clean, natural formulations to meet consumer demands.
2. Fragrance and Perfume - Opportunity for fragrance and perfume industry to collaborate with deodorant brands in developing innovative scent combinations that stand out in the market.
3. Eco-friendly and Vegan Products - Demand for cruelty-free and vegan deodorants creates opportunities for brands in the eco-friendly and vegan product industry to cater to conscious consumers.
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