Self-heating cosmetic masks create a more enjoyable application process
Trend - Brands in the cosmetic space are offering masks that warm up as they're applied to the skin, providing an application process that's more enjoyable for consumers who enjoy the act of self-care, rather than the results alone.
Insight - Skincare enthusiasts are eager to try new facial skincare products, specifically novel products with experiential elements. Experiential additions to cosmetic items enhance consumers' perceived efficacy of the product, leading them to believe they are doing more for the skin. This appeals to consumers looking to feel a sense of control in their appearance through an effective skincare routine.
Insight - Skincare enthusiasts are eager to try new facial skincare products, specifically novel products with experiential elements. Experiential additions to cosmetic items enhance consumers' perceived efficacy of the product, leading them to believe they are doing more for the skin. This appeals to consumers looking to feel a sense of control in their appearance through an effective skincare routine.
Workshop Question - How could your brand elevate the process of using or purchasing your product/service?
Trend Themes
1. Experiential Cosmetics - Cosmetic brands are offering products with experiential elements to enhance the perceived efficacy of the product, leading them to believe they are doing more for the skin.
2. Self-heating Products - Brands are creating self-heating products that enhance the user's experience and increase efficacy.
3. Single-use Packets - Companies are releasing products in single-use packets for quick and easy use that allow consumers to try new products.
Industry Implications
1. Cosmetics - Cosmetic companies can incorporate experiential elements, self-heating, and single-use packaging into skincare lines.
2. Personal Care - Companies can utilize self-heating technology in personal care products to elevate customer experience.
3. Subscription Services - Subscription services can offer affordable, effective, gender-neutral beauty and skincare solutions in their line.
