The Evening Detox Clay Mask Cleanses the Skin in Just 10 Minutes
Riley von Niessen — March 27, 2018 — Fashion
References: net-a-porter & skinstore
Beauty brand thisworks recently launched the Evening Detox Clay Mask, a purifying treatment that's made to revitalize the user's complexion is just 10 minutes time.
The mask is made with key natural ingredients, including "a multi-fruit acid blend of Bilberry, Orange and Lemon [that] decongest clogged pores for a smoother, more refined appearance." Also included in the mask are Kaolin Clay and Malachite, which are able to draw out excess oil and dirt from the skin, as well as damaging environmental pollutants that can increase the appearance of aging signs.
To make application easier, thisworks includes a charcoal brush on the tube, allowing consumers to simply squeeze it and cover the skin with an even coat of product.
The mask is made with key natural ingredients, including "a multi-fruit acid blend of Bilberry, Orange and Lemon [that] decongest clogged pores for a smoother, more refined appearance." Also included in the mask are Kaolin Clay and Malachite, which are able to draw out excess oil and dirt from the skin, as well as damaging environmental pollutants that can increase the appearance of aging signs.
To make application easier, thisworks includes a charcoal brush on the tube, allowing consumers to simply squeeze it and cover the skin with an even coat of product.
Trend Themes
1. Natural Ingredients in Skincare - As consumers increasingly prioritize natural skincare ingredients, there is an opportunity for beauty brands to create innovative products that utilize effective natural ingredients, like multi-fruit acids, to revitalize the complexion.
2. Pollution-fighting Skincare - With pollution becoming a growing concern for consumers, there is a disruptive innovation opportunity for beauty brands to create effective, pollution-fighting skincare products like thisworks' purifying Evening Detox Clay Mask.
3. Time-saving Skincare - As consumers increasingly prioritize convenience in their skincare routines, there is a disruptive innovation opportunity for beauty brands to develop time-saving products, like thisworks' 10-minute Evening Detox Clay Mask.
Industry Implications
1. Beauty - There is an opportunity for beauty brands to innovate in the skincare market by creating products that incorporate natural ingredients and offer pollution-fighting and time-saving benefits, like thisworks' Evening Detox Clay Mask.
2. Environmental Protection - As consumers become increasingly concerned with environmental issues like pollution, there is a disruptive innovation opportunity for companies to develop products and services aimed at protecting the environment and reducing its impact on the skin.
3. Cosmetics - As consumers become more health- and eco-conscious, there is a disruptive innovation opportunity for cosmetics companies to introduce natural and sustainable ingredients into their products, like thisworks' Evening Detox Clay Mask.
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