m/f people's Skincare Offers Solutions and Scents for All People
Laura McQuarrie — August 26, 2017 — Fashion
References: mfpeople & thedieline
As well as producing a range of minimalist, genderless apparel, 'm/f people' recently expanded its offerings with a skincare collection. Like its line of clothing, m/f people's skincare range is also gender-neutral, offering solutions and scents for all.
The range includes a diverse set of personal care products, including everything from a Charcoal Toothpaste to a Night Cream. Alongside its range of individual products, the brand also sells sets, such as the Shower Kit, Face Kit and the Restorative Kit.
Although there are a growing number of unisex products that are being created for consumers, the shelves of many retail stores are set up in a way that clearly distinguishes offerings for men and women. Product lines like this one from m/f people challenge this concept and empower consumers to think differently about the care products they integrate into their daily lives.
The range includes a diverse set of personal care products, including everything from a Charcoal Toothpaste to a Night Cream. Alongside its range of individual products, the brand also sells sets, such as the Shower Kit, Face Kit and the Restorative Kit.
Although there are a growing number of unisex products that are being created for consumers, the shelves of many retail stores are set up in a way that clearly distinguishes offerings for men and women. Product lines like this one from m/f people challenge this concept and empower consumers to think differently about the care products they integrate into their daily lives.
Trend Themes
1. Genderless Personal Care - Opportunities for disrupting traditional gender-based product lines by offering genderless personal care products and sets.
2. Minimalistic Skincare Collection - Opportunities for developing and marketing a skincare collection that emphasizes minimalism and simplicity and appeals to a broader audience.
3. Unisex Personal Care Sets - Opportunities for developing and marketing personalized, unisex personal care sets for consumers who want to simplify their routine.
Industry Implications
1. Personal Care Industry - Disruptive innovation opportunities for personal care companies in rebranding and creating genderless skincare product lines and sets.
2. Retail Industry - Opportunities for retailers to modify store layouts and product offerings to cater more toward genderless personal care and minimalism marketing.
3. Marketing Industry - Opportunities for marketing firms to rebrand companies' personal care product lines toward genderless marketing and simple minimalistic packaging.
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