Privacy-deprived consumers look to isolation as a reaction against social media
Implications - As a reaction against social media and the use of “fear” in marketing campaigns, consumers are seeking privacy and solace through seclusive innovations. Architecture, furniture, photography, websites, travel destinations and tech tools that shut people out supersede revealing oneself to the public via social media sites.
Trend Themes
1. Privacy-seeking Innovations - As consumers become more aware of the intrusiveness of social media and marketing campaigns, they are seeking privacy and solace through seclusive innovation such as subterranean spas, botanical balconies, and curtain-covered mansions.
2. Blurring the Line Between Public and Private - From instant privacy domes to anti-privacy search engines, as society becomes more saturated with advertisements, the need for privacy grows and as such, designs that blur the line between public and private become more popular.
3. Exhibition of Voyeuristic Content - As the camera and its infringement on privacy affect us all, Tate Modern's exhibition, 'Exposed: Voyeurism, Surveillance and the Camera', examines over 250 pieces with the theme rooted deep in the idea of 'photographer-as-voyeur.'
Industry Implications
1. Architecture and Design - The trend of privacy-seeking innovations and blurring the line between public and private offer disruptive innovation opportunities for architects and designers who can create structures and designs that balance both privacy and public display.
2. Technology and Social Media - As the negative effects of social media are more widely recognized, there is a growing opportunity for the development of technology that protects privacy and personal information, while still allowing for social interaction and connection.
3. Art and Culture - As the camera and its infringement on privacy affect society on a large scale, there is a growing space for artists and exhibitions that explore this topic in a deeper and more nuanced way.
12 Featured, 99 Examples:
3,007,178 Total Clicks
Date Range:
Apr 10 — Jul 10
Trending:
V. Hot
Consumer Insight Topics:
