Western products are easternized through cuisine inspirations
Implications - While East Asian food and culture becomes more westernized, western products have likewise become more easternized through cuisine inspirations. Influenced mainly by Japanese and Chinese food, and with a focus on sushi and Chinese takeout boxes, Eastern cuisine-inspired products offer consumers a culinary adventure around the world.
Trend Themes
1. East-west Fusion - The fusion of Eastern and Western cultures is being seen in diverse industries including food, fashion, and gadgets, offering unique opportunities for companies to innovate and create their own eastern-inspired products and designs.
2. Culinary Adventure - Offering consumers culinary adventures around the world is becoming increasingly popular in food and hospitality industries, and can be used to attract new customers seeking new experiences and tastes.
3. Personalized Products - Consumers are seeking out personalized products to make their purchases unique and showcase their individuality, which presents opportunities for companies to focus on customization and personalization in their product offerings.
Industry Implications
1. Food and Beverage - In the food and beverage industry, offering fusion dishes and unique takes on traditional cuisine can attract new customers seeking culinary adventures and innovative tastes.
2. Fashion - Fashion companies can create eastern-inspired designs that blend eastern and western cultures to create unique, eye-catching fashions that cater to consumers' desire for personalized and one-of-a-kind products.
3. Technology and Gadgets - Offering personalized and unique gadget accessories like phone cases or laptop sleeves that showcase individuality and creativity can attract consumers looking to stand out in an increasingly digital world.
