You Did Not Eat That Questions the Authenticity of Instagram
Vasiliki Marapas — June 6, 2014 — Pop Culture
'You Did Not Eat That' is an Instagram account that's dedicated to calling out faux food photo shoots. You know the ones: skinny models and actresses posing with nachos, ice cream cones and burgers that, well, they most likely didn't eat.
While I normally don't condone policing other people's food consumption and eating habits, some of the inscriptions on these photos are pretty hilarious. For instance, a shot of a bikini beauty "enjoying" a burger is captioned, "Anyone else notice that she's posing like her mouth is full but the burger is 100% intact?" Another image of a blonde carrying an ice cream cone writes, "So excited to get paid by Magnum to hold this in my hand whilst staring vacantly into my iPhone in celebration of their 25th anniversary. And then promptly give it back to the publicist just off screen making this happen."
There's something especially irritating about taut, tanned and totally beautiful people pretending that they're just like us. This Instagram account throws down the gauntlet when it comes to advertisers using unrealistic images to make us feel bad about ourselves.
While I normally don't condone policing other people's food consumption and eating habits, some of the inscriptions on these photos are pretty hilarious. For instance, a shot of a bikini beauty "enjoying" a burger is captioned, "Anyone else notice that she's posing like her mouth is full but the burger is 100% intact?" Another image of a blonde carrying an ice cream cone writes, "So excited to get paid by Magnum to hold this in my hand whilst staring vacantly into my iPhone in celebration of their 25th anniversary. And then promptly give it back to the publicist just off screen making this happen."
There's something especially irritating about taut, tanned and totally beautiful people pretending that they're just like us. This Instagram account throws down the gauntlet when it comes to advertisers using unrealistic images to make us feel bad about ourselves.
Trend Themes
1. Authenticity Advocacy - A trend of promoting authenticity in advertising, particularly in food and beverage, by calling out false representations in media.
2. Skeptical Social Media - A trend of using social media platforms to challenge and question content authenticity, which may lead to more accountability and transparency for online influencers and advertisers.
3. Satirical Social Commentary - A trend of using humor and satire to draw attention to societal issues, such as unrealistic body standards and sensationalized advertising strategies.
Industry Implications
1. Advertising - There is an opportunity for advertisers to be more transparent in their marketing campaigns through authentic representations of their products and to avoid using false images that mislead consumers.
2. Social Media - Social media platforms may benefit from enhanced content monitoring and review processes to promote accuracy and legitimacy in user-generated content that is shared online.
3. Food and Beverage - There is an opportunity for food and beverage companies to use more realistic and honest representations of their products in advertisements and social media campaigns, rather than relying on aspirational or false imagery.
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