eHarmony Australia 'Love Letters' Campaign Handwrites Notes for You
Katherinev123 — February 7, 2012 — Special
This Valentine's Day, ditch the impersonal text messages and emails; instead, use the eHarmony Australia 'Love Letters' app to have a real handwritten message of love created and delivered right to that special someone.
The eHarmony Australia 'Love Letters' campaign celebrates the way love used to be. In the old days, there were no texts, Skype chats, Facebook walls or other digital methods of communication -- only handwritten love letters, which have sadly become more or less non-existent with the digital revolution.
So, show your loved one you care with eHarmony's sweet Valentine's Day app. All you have to do is submit a love letter through its Facebook fan page and a team of calligraphers will transcribe the message onto real paper, and even seal it into an envelope that's addressed to the recipient.
The eHarmony Australia 'Love Letters' campaign celebrates the way love used to be. In the old days, there were no texts, Skype chats, Facebook walls or other digital methods of communication -- only handwritten love letters, which have sadly become more or less non-existent with the digital revolution.
So, show your loved one you care with eHarmony's sweet Valentine's Day app. All you have to do is submit a love letter through its Facebook fan page and a team of calligraphers will transcribe the message onto real paper, and even seal it into an envelope that's addressed to the recipient.
Trend Themes
1. Handwritten Message Resurgence - As people become fatigued from digital communication, there is an opportunity for other apps that bring back the nostalgia of handwritten love letters.
2. Specialty Gifting Services - Apps like eHarmony's 'Love Letters' campaign provide a unique and differentiated gifting service for special occasions that business professionals can explore.
3. Authentic and Personalized Digital Touchpoints - Businesses that can provide personalized and handcrafted digital experiences have the potential to disrupt the traditional marketing approach.
Industry Implications
1. Online Dating - Online dating platforms can differentiate themselves by providing complementary services like handwritten love letters to increase engagement on their platforms.
2. Stationery and Paper Products - Stationery and paper product companies can capitalize on the trend of handwritten message resurgence and create products and services that cater to this space.
3. Gift Delivery Services - Specialty gift delivery services like eHarmony's 'Love Letters' campaign can disrupt the traditional gift delivery industry by providing unique and personalized experiences.
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