Brands are crafting alcoholic beverages using saffron as an ingredient
Trend - Saffron spirits refer to the usage of saffron in alcoholic beverages. These spirits can include a wide range of alcoholic drinks, such as liqueurs, spirits, and cocktails. Saffron provides a subtle floral and honey-like taste, enhancing the overall drinking experience.
Insight - The rise of e-commerce has made accessing different suppliers and regions easier, and as a result, new groups of consumers are being introduced to cultural and regional ingredients. Due to its scarcity and high cost, the inclusion of saffron has become commonplace across various industries to cater to consumer demand for premium ingredients. Consumers are often drawn to saffron-infused alcohol as a way to indulge in a premium and exclusive drinking experience. Craft cocktail enthusiasts also desire saffron as it is an unconventional ingredient that can create unique flavor combinations.
Insight - The rise of e-commerce has made accessing different suppliers and regions easier, and as a result, new groups of consumers are being introduced to cultural and regional ingredients. Due to its scarcity and high cost, the inclusion of saffron has become commonplace across various industries to cater to consumer demand for premium ingredients. Consumers are often drawn to saffron-infused alcohol as a way to indulge in a premium and exclusive drinking experience. Craft cocktail enthusiasts also desire saffron as it is an unconventional ingredient that can create unique flavor combinations.
Workshop Question - How can your brand experiment with regional or cultural ingredients to enhance its product/service?
Trend Themes
1. Saffron Infusion in Alcoholic Beverages - The usage of saffron as an ingredient in alcoholic beverages has become a popular trend, providing a subtle floral and honey-like taste.
2. Zero-proof and Hemp-based Beverages - The rise of alcohol-free, hemp-based spirits offers consumers a cocktail-like experience without the alcohol, utilizing fermented and distilled hemp along with other natural ingredients.
3. Luxurious and Flavorful Non-alcoholic Options - Luxury non-alcoholic beverages, such as saffron-infused pale ales and high-quality botanical gins, provide consumers with an elevated drinking experience that challenges the notion of missing out on traditional alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - The trend of infusing saffron and creating unique flavors in alcoholic beverages presents an opportunity for distilleries and breweries to cater to consumers seeking premium drinking experiences.
2. Non-alcoholic Beverages - The emergence of zero-proof and hemp-based drinks, along with saffron-infused ales and botanical gins, creates opportunities for manufacturers to tap into the growing market of consumers seeking sophisticated and alcohol-free alternatives.
3. E-commerce and Food Delivery - The rise in e-commerce and food delivery services has facilitated the accessibility of premium ingredients like saffron, allowing businesses in the online retail and delivery sector to meet consumer demand for unique and culturally-inspired ingredients.
