Coca-Cola is Launching a New 'Dreamworld' Flavor and Campaign
Coca-Coca has introduced a new and unique flavor for its line of sodas titled ‘Dreamworld.’ ‘Dreamworld’ comes as a part of the Coca-Cola Creations series, but the company has yet to describe what the new flavor will taste like.
Arriving alongside the new flavor is a series of digital activations and real-life events across college campuses in the U.S., which aims to transport consumers to the ‘Dreamworld.’ By scanning a QR code on the ‘Dreamworld’ Coca-Cola bottle, consumers can access the Coca-Cola Creations Hub where exclusive digital assets will be offered.
“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, Coca-Cola NA Creative & Shopper Program Director in a press release. “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome.”
Image Credit: Coca-Cola
Arriving alongside the new flavor is a series of digital activations and real-life events across college campuses in the U.S., which aims to transport consumers to the ‘Dreamworld.’ By scanning a QR code on the ‘Dreamworld’ Coca-Cola bottle, consumers can access the Coca-Cola Creations Hub where exclusive digital assets will be offered.
“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, Coca-Cola NA Creative & Shopper Program Director in a press release. “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome.”
Image Credit: Coca-Cola
Trend Themes
1. Dream-inspired Flavors - Incorporating dream-inspired flavors into existing product lines creates an opportunity for companies to tap into the consumer desire for unique and imaginative experiences.
2. Personalized Digital Activations - By offering exclusive digital assets through QR codes, companies can provide personalized engagement opportunities with their customers.
3. Event-based Marketing - Hosting real-life events on college campuses allows brands to create a memorable experience for their target audience and generate buzz around new products.
Industry Implications
1. Beverage - The beverage industry can experiment with new flavors and capitalize on the trend towards unique, imaginative flavors to engage with consumers.
2. Marketing - The marketing industry has an opportunity to create immersive event-based campaigns that allow consumers to engage with new products.
3. Technology - The technology industry can support beverage companies by developing innovative means for providing exclusive digital assets to consumers, such as QR codes or augmented reality experiences.
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