The 'Mollo 10' Cannabis Beer Offers a Hangover-Free High
Rahul Kalvapalle — April 26, 2023 — Lifestyle
References: trussbeverages
Truss Beverages, a cannabis beverage company based in Toronto, Canada, is launching a non-alcoholic cannabis beer that has the refreshing character and easy-drinking suitability of a lager, with none of the hangover risk.
The 'Mollo 10' cannabis beer is a high-potency beverage that contains a 1:1 ratio of THC and CBG (cannabigerol), with 10mg of either cannabinoid compound present in each can.
This non-alcoholic cannabis lager is set to be available for purchase at cannabis retail locations across Canada as well as the Ontario Cannabis Store by May 11, a couple of weeks before the May 2-4 long weekend. Best served in a chilled glass, this cannabis beer will appeal to Canadians looking for an alcohol-free buzz whether at the cottage, a backyard BBQ or simply ringing in the long weekend on the couch at home.
Image Credit: Truss Beverages
The 'Mollo 10' cannabis beer is a high-potency beverage that contains a 1:1 ratio of THC and CBG (cannabigerol), with 10mg of either cannabinoid compound present in each can.
This non-alcoholic cannabis lager is set to be available for purchase at cannabis retail locations across Canada as well as the Ontario Cannabis Store by May 11, a couple of weeks before the May 2-4 long weekend. Best served in a chilled glass, this cannabis beer will appeal to Canadians looking for an alcohol-free buzz whether at the cottage, a backyard BBQ or simply ringing in the long weekend on the couch at home.
Image Credit: Truss Beverages
Trend Themes
1. Cannabis Beverages - The trend towards cannabis-infused beverages presents an opportunity for companies to capitalize on new markets and offer consumers alternative choices to traditional alcoholic drinks.
2. Non-alcoholic Beverages - As more consumers shift towards sobriety and health consciousness, non-alcoholic beverages, and specifically cannabis-infused beverages offer a disruptive growth potential for companies seeking to innovate in the beverage industry.
3. THC and CBG Infused Products - Increased interest in cannabis-infused products has led to the emergence of different compounds being incorporated into drinks and edibles beyond the commonly known THC. Companies can leverage this trend by offering products with lesser-known cannabinoid compounds like CBG to cater to a growing demographic of cannabis consumers.
Industry Implications
1. Cannabis Beverages Market - The cannabis beverage market is set to soar with Truss Beverages showcasing that there is space for new non-alcoholic products with innovative marketing campaigns that appeal to consumers seeking healthier alternatives to alcohol.
2. Beverage Industry - The beverage industry, which includes companies such as PepsiCo and Coca Cola, can capitalize on the trend of cannabis-infused beverages, expand their product lines, and compete within a new and growing industry.
3. Alcohol Industry - As more consumers are opting for alcohol-free alternatives, the alcohol industry is presented with a potential threat. However, disruptive innovation can be achieved by companies that recognize this trend and diversify their portfolios by manufacturing and marketing cannabis-infused products alongside their traditional alcohol portfolio.
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