Eisberg Mulled Packs All the Flavor with No Alcohol
Michael Hemsworth — October 6, 2022 — Lifestyle
References: eisberg & conveniencestore
The Eisberg Mulled wine has been unveiled as a new product for the UK market to provide consumers with a way to savor the spiced flavor of traditional mulled wine in an alcohol-free way.
Featuring a 0.0% ABV, the drink packs all the flavor of fruity wine with spicy notes and contains 70-calories per 125ml serving. The drink addresses the increasing number of consumers looking to reduce their intake of alcohol or who don't drink at all. The product is perfect for keeping traditions alive, while updating them for relevancy with modern consumer preferences.
Key Account Manager UK & Ireland at Schloss Wachenheim Dan Harwood described the Eisberg Mulled wine saying, "In recent years, demand for alcohol-free alternatives to wines, beers and cocktails has skyrocketed, driven largely by younger generations seeking a more balanced, healthy lifestyle. We’re excited to introduce Eisberg Mulled to our range. The wine has intense spiced and dried fruit aromas and it is perfect served warm with touches of orange peel.”
Featuring a 0.0% ABV, the drink packs all the flavor of fruity wine with spicy notes and contains 70-calories per 125ml serving. The drink addresses the increasing number of consumers looking to reduce their intake of alcohol or who don't drink at all. The product is perfect for keeping traditions alive, while updating them for relevancy with modern consumer preferences.
Key Account Manager UK & Ireland at Schloss Wachenheim Dan Harwood described the Eisberg Mulled wine saying, "In recent years, demand for alcohol-free alternatives to wines, beers and cocktails has skyrocketed, driven largely by younger generations seeking a more balanced, healthy lifestyle. We’re excited to introduce Eisberg Mulled to our range. The wine has intense spiced and dried fruit aromas and it is perfect served warm with touches of orange peel.”
Trend Themes
1. Alcohol-free Beverages - Creating delicious alcohol-free alternatives to traditional drinks is a disruptive innovation opportunity for the beverage industry.
2. Healthy Lifestyle - Developing products that promote a more balanced, healthy lifestyle like Eisberg Mulled wine is a trend that many consumer goods industries should be paying attention to.
3. Modernizing Traditions - Updating traditional products like mulled wine for modern consumer preferences is a trend that companies in the food and beverage industry can capitalize on through innovation.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend towards alcohol-free drinks by developing new and delicious alternatives like Eisberg Mulled wine.
2. Consumer Goods - As consumer preferences shift towards more healthy alternatives like alcohol-free drinks, the consumer goods industry should respond by developing innovative products like Eisberg Mulled wine.
3. Food - The food industry can modernize traditional foods and drinks like mulled wine by using innovation to create products that appeal to modern consumer preferences for healthy, alcohol-free alternatives.
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