Brands are creating UV patches to provide easy sun protection on the go
Trend - Ultraviolet (UV) patches are small stickers or patches that change color when exposed to ultraviolet radiation. These patches help consumers monitor their UV exposure and take appropriate measures to protect their skin from the harmful effects of the sun.
Insight - Consumers who spend significant time outdoors, especially those who work under the hot sun, often want products with cooling and sun-protecting properties. Consumers typically desire UV patches to enhance their sun protection measures and tailor them to their needs. Additionally, those with varying levels of sensitivity to UV radiation can look to UV patches to understand how their skin reacts to the sun, allowing them to take the precautions necessary to avoid sun-related complications.
Insight - Consumers who spend significant time outdoors, especially those who work under the hot sun, often want products with cooling and sun-protecting properties. Consumers typically desire UV patches to enhance their sun protection measures and tailor them to their needs. Additionally, those with varying levels of sensitivity to UV radiation can look to UV patches to understand how their skin reacts to the sun, allowing them to take the precautions necessary to avoid sun-related complications.
Workshop Question - How could your brand transform traditional products using scientific research?
Trend Themes
1. Smart UV Detection - SPOTMYUV's smart sticker alerts when sunscreen needs to be reapplied, ensuring continuous protection from UV rays.
2. Targeted Sun Protection - Sun Patch's sun protection patches provide targeted protection to specific areas of the body, guarding against harmful UV rays.
3. Cooling UV Shield - IOPE's 'UV Shield Outdoor Sun Patch' not only protects from UV rays but also keeps the skin cool with its innovative Cooling UV Shield Complex™ hydrogel.
Industry Implications
1. Health and Wellness - Brands in the health and wellness industry can explore the use of UV patches to enhance sun protection and monitor UV exposure.
2. Beauty and Skincare - The beauty and skincare industry can incorporate sun protection patches into their product offerings to provide innovative and targeted solutions for UV protection.
3. Outdoor and Recreation - The outdoor and recreation industry can leverage UV patches to promote safety and protection for individuals engaging in outdoor activities under the sun.
