Companies are building tiny homes to help consumers with the cost of living crisis
Trend - Brands are creating tiny, mobile, and stationary houses that are designed to be more affordable and sustainable than traditional homes. These homes are often built on trailers or in small lots, and they are designed to maximize the use of space and minimize unnecessary features.
Insight - To combat the cost of living crisis, many consumers have chosen to purchase micro-houses and tiny homes as they are affordable living options for those struggling to afford a traditional home or apartment. As inflation continues to shift how consumers spend money, there is more emphasis being placed on humble, smaller-scale ways of living. As a result, tiny homes are becoming increasingly popular for people who want to downsize or live more simply.
Insight - To combat the cost of living crisis, many consumers have chosen to purchase micro-houses and tiny homes as they are affordable living options for those struggling to afford a traditional home or apartment. As inflation continues to shift how consumers spend money, there is more emphasis being placed on humble, smaller-scale ways of living. As a result, tiny homes are becoming increasingly popular for people who want to downsize or live more simply.
Workshop Question - How can your brand make its product adaptable to the cost-of-living crisis?
Trend Themes
1. Low-cost Ethical Housing - Low-cost ethical housing is in high demand, especially in fast-growing metropolitan cities where individuals cannot afford residencies that can accommodate their families as the costs of living skyrocket and neighborhoods become gentrified.
2. Shipping Container Homes - When done right, shipping container homes can offer a number of benefits—from cost-effective construction to low-maintenance needs to sustainable architectural approaches and compact living that amounts to a simpler lifestyle.
3. Low-cost Modular Prototype Housing - The Industrialized Building System Prototype is a modular design that is able to be configured to create low-cost housing and is fabricated by Comolux.
Industry Implications
1. Real Estate - The real estate industry can reference the trend of low-cost ethical housing to explore opportunities for affordable housing solutions in fast-growing metropolitan areas.
2. Construction - The construction industry can reference the trend of shipping container homes to explore opportunities for cost-effective and sustainable building practices, utilizing shipping containers as building materials.
3. Architecture - The architecture industry can reference the trend of low-cost modular prototype housing to explore opportunities for innovative and flexible design solutions for affordable housing.
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Date Range:
Aug 22 — Sep 23
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