SMOKE LAB Vodka's Newest Product Features "Red Gold"
Laura McQuarrie — June 5, 2023 — Lifestyle
References: smokelabofficial & bevindustry
SMOKE LAB Vodka is introducing a luxurious new spirit to consumers throughout the United States that showcases the unique flavors of its homeland of India. SMOKE LAB Saffron is made with award-winning, five-times distilled vodka and Kashmiri Saffron, the rarest and most coveted type of saffron, and the world's most expensive spice.
“We chose Kashmiri Saffron because of its unique characteristics — longer and thicker stigmas, natural deep-red color, high aroma, subtle bitter flavor, and chemical-free processing — along with its regenerative health properties,” said Varun Jain, CEO and founder of SMOKE LAB Vodka.
This distinctly Indian flavored vodka is a premium product is crafted with locally sourced superior-quality Basmati rice and pure Himalayan spring water.
“We chose Kashmiri Saffron because of its unique characteristics — longer and thicker stigmas, natural deep-red color, high aroma, subtle bitter flavor, and chemical-free processing — along with its regenerative health properties,” said Varun Jain, CEO and founder of SMOKE LAB Vodka.
This distinctly Indian flavored vodka is a premium product is crafted with locally sourced superior-quality Basmati rice and pure Himalayan spring water.
Trend Themes
1. Luxury Vodka Products - With the introduction of Saffron, luxury vodkas are becoming a new trend in the spirits industry.
2. Regional Flavors - Using authentic regional ingredients like Kashmiri Saffron can be a disruptive innovation opportunity for vodka makers to stand out in the crowded market.
3. Health-conscious Spirits - Highlighting the regenerative health properties of ingredients like saffron can create a trend among health-conscious consumers seeking unique alcoholic beverages.
Industry Implications
1. Alcoholic Beverage - Vodka makers can tap into the growing demand for premium and unique alcoholic beverages with products like SMOKE LAB's Saffron-infused Vodka.
2. Regional Products - By highlighting authentic regional ingredients, vodka makers can create a niche market for themselves in the spirits industry.
3. Health and Wellness - Incorporating ingredients with health benefits like saffron can create a trend among health-conscious consumers seeking unique alcoholic beverages.
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