G'Vine Floraison Gin is Made with Grapes Instead of Grains
Laura McQuarrie — October 15, 2021 — Lifestyle
References: prnewswire
G'Vine Floraison Gin is a spirit that's made with grapes in place of grains and it specifically speaks to "consumers who appreciate the craft of fermentation, who seek more complex and appealing flavor notes and mouth feel, and who want to move away from grain spirits and gluten in general." The product comes from fine French grapes and the vine flower, which only blossoms once a year in the summer. This hand-picked blossom is said to taste like summer and it's a key part of the flavor and fragrance experience provided by G'Vine Floraison Gin.
The product is set to become widely available to consumers in the United States thanks to a partnership with Speakeasy, as well as increased retail and restaurant distribution.
The product is set to become widely available to consumers in the United States thanks to a partnership with Speakeasy, as well as increased retail and restaurant distribution.
Trend Themes
1. Grape-based Spirits - Opportunity for distilleries to experiment with alternative base ingredients to grains for spirits, appealing to consumers looking for unique and gluten-free options.
2. Craft Fermentation - The rise in popularity of craft fermentation and the appreciation of complex flavor notes provides an opportunity for distilleries to explore new and innovative production methods for spirits.
3. Gluten-free Movement - As more consumers seek gluten-free products, distilleries can capitalize on this trend by producing spirits made with alternative ingredients such as grapes.
Industry Implications
1. Spirits Industry - The spirits industry can embrace the grape-based spirit trend, offer consumers more variety in terms of unique base ingredients, and capitalize on evolving demand for health-conscious and differentiated products.
2. Wine Industry - The wine industry can explore potential partnerships with distilleries to provide specific grape varieties that are best suited for making grape-based gin, which could generate new revenue streams for the industry.
3. Hospitality Industry - The hospitality industry can take advantage of this trend by offering a wider selection of grape-based spirits on cocktail menus, appealing to consumers looking for unique and innovative tastes.
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