'Studio Chapeaux' Designed Pasta Branding for Every Occasion
Mishal Omar — November 12, 2016 — Art & Design
References: packagingoftheworld
Studio Chapeaux is a creative agency that was enlisted by 'Butlers' to create a vibrant range of pasta packaging designs.
The pasta was created to focus on special occasions and features a small collection that celebrates various days and events. The 'I Love You' pasta packaging is red in color and covered with imagery associated with Valentines day – with pink and yellow pasta pieces in the shape of hearts. The 'Birthday' pasta is blue with celebratory imagery and pasta pieces shaped like gifts, while the 'Christmas' version is festive and its pasta comes in the shape of Christmas trees.
In designing this branding, Studio Chapeaux ensured that the collection's celebratory nature is clear to the consumer and is able to draw their eye to the unique shape of the pasta itself.
The pasta was created to focus on special occasions and features a small collection that celebrates various days and events. The 'I Love You' pasta packaging is red in color and covered with imagery associated with Valentines day – with pink and yellow pasta pieces in the shape of hearts. The 'Birthday' pasta is blue with celebratory imagery and pasta pieces shaped like gifts, while the 'Christmas' version is festive and its pasta comes in the shape of Christmas trees.
In designing this branding, Studio Chapeaux ensured that the collection's celebratory nature is clear to the consumer and is able to draw their eye to the unique shape of the pasta itself.
Trend Themes
1. Celebratory Pasta Packaging - The trend of creating pasta packaging for special occasions opens up opportunities for customized food packaging design.
2. Holiday-themed Food Packaging - The trend of designing food packaging for specific holidays presents an opportunity to boost sales and create a unique experience for consumers.
3. Shaped Pasta Marketing - The trend of marketing shaped pasta, along with creative packaging, offers a disruptive innovation opportunity to stand out in a crowded pasta market.
Industry Implications
1. Food and Beverage - The food and beverage industry can use celebratory packaging and themed products to differentiate offerings and increase sales.
2. Design and Creative - Design and creative companies can assist food and beverage companies in creating unique and innovative packaging that boosts sales and customer engagement.
3. Marketing and Advertising - Marketing and advertising companies can use holiday-themed packaging and shaped pasta to create unique campaigns that drive sales and increase brand awareness.
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