Target's Valentine's Day Collection Includes These Treats
Ellen Smith — January 18, 2018 — Lifestyle
References: intl.target & brit.co
Nothing says 'I love you' like a sweet treat, which is why Target is encouraging its consumers to celebrate the most love-filled holiday with its newly launched line of flavored cotton candy. Serving as an extension of the brand's Valentine's Day Collection, these confections arrive with romantic flavor profiles like pink rosé and champagne.
Perfect for a low-key present, or for a loving gift to oneself, this bubbly line of cotton candy is sure to resonate with both the sentimentalists and the sweet-toothed alike. To make matters even more irresistible, each tub is priced at just $2.99 USD.
Other offerings from the line include a Valentine's-themed trial mix, a Valentine's party mix of gummies and a Valentine's heart-shaped iron skillet.
Perfect for a low-key present, or for a loving gift to oneself, this bubbly line of cotton candy is sure to resonate with both the sentimentalists and the sweet-toothed alike. To make matters even more irresistible, each tub is priced at just $2.99 USD.
Other offerings from the line include a Valentine's-themed trial mix, a Valentine's party mix of gummies and a Valentine's heart-shaped iron skillet.
Trend Themes
1. Flavored Cotton Candy - The trend of flavored cotton candy presents disruptive innovation opportunities in the confectionery industry, as it offers unique and romantic flavor profiles for consumers to enjoy.
2. Valentine's Day Collection - The trend of Valentine's Day collections presents disruptive innovation opportunities for retailers to curate special holiday-themed products and experiences for consumers.
3. Affordable Indulgence - The trend of affordable indulgence presents disruptive innovation opportunities for brands to offer quality products at accessible prices, catering to consumers looking for affordable treats and gifts.
Industry Implications
1. Confectionery Industry - The confectionery industry can capitalize on the trend of flavored cotton candy by expanding their product lines to include unique and romantic flavor profiles, attracting a broader consumer base.
2. Retail Industry - The retail industry can leverage the trend of Valentine's Day collections by creating curated product offerings and experiences that cater to the demand for special holiday-themed items.
3. Gift and Special Occasions Industry - The gift and special occasions industry can take advantage of the trend of affordable indulgence by offering quality products at accessible prices, making it easier for consumers to find affordable and thoughtful gifts for various occasions.
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