Fashion brands curate pieces that boast aesthetics and practicality
Trend - Brands providing aquatic fashions take it a step further with the incorporation of details like heightened UV protection, waterproof pockets, and slip-resistance-all while prioritizing style. Simplifying preparation for outdoor activities by incorporating built-in protection features will ultimately save time for consumers.
Insight - The continued popularity of athleisure among consumers is the result of several changed values and needs. The first of these is consumers now taking a less conservative approach to their everyday clothing, and prioritizing comfort as much as they do aesthetics. The second is the convenience that hybrid clothing options offer them--being able to transition between everyday activities without consideration of things like clothing allows people to maintain their busy schedules with limited interference.
Insight - The continued popularity of athleisure among consumers is the result of several changed values and needs. The first of these is consumers now taking a less conservative approach to their everyday clothing, and prioritizing comfort as much as they do aesthetics. The second is the convenience that hybrid clothing options offer them--being able to transition between everyday activities without consideration of things like clothing allows people to maintain their busy schedules with limited interference.
Workshop Question - How can your brand present a multi-functioning product, that remains aesthetically pleasing?
Trend Themes
1. Aquatic Fashion with Built-in Protection Features - The trend of integrating UV protection, waterproof pockets, and slip-resistance in aquatic clothing simplifies preparation for outdoor activities.
2. Functional and Convenient Travel Accessories - Innovative and versatile footwear options provide functionality both in and out of the water, including convenient slip-on and slip-off options, with designs suitable for outdoor-focused excursions and hiking.
3. Anti-theft Beachwear - Designers are creating swimwear with waterproof pockets that protect valuables; this innovation is a welcome development while enjoying time on the beach and in the water without worrying about theft.
Industry Implications
1. Fashion - Fashion brands are integrating built-in protection features and functional elements into clothing items suitable for outdoor activities.
2. Travel - Since modern consumers value convenience, innovative and versatile footwear options are now available for those who enjoy outdoor excursions and want to pack light.
3. Consumer Goods - The creation of durable and convenient swimwear containing waterproof pockets is a welcome development in the beach and swimwear industry.
